Warner Bros. day and date theater release of Tom & Jerry in theaters and on HBO, Max considered a very solid day during the pandemic, with $ 4 million on Friday and an expected $ 12.5 million over three days at 2,475 theaters, according to Warner Bros. of Universal / Dreamworks animations Croods: New Age, which took $ 9.7 million over the three-day Thanksgiving weekend.
To date, Tom & Jerry is the second-best debut for a film released during the pandemic after August to Warner Bros. ‘ Wonder Woman 1984, which earned $ 16.4 million. Tom & Jerry is directed by Tim Story and produced by Chris DeFaria.
Warners put these numbers on Tom & Jerry in a current exhibition landscape where about 50% of all theaters are still closed, as well as Regal’s no. 2-chain, and the city of New York will open this coming Friday. Movie just gets better: Los Angeles is also expected to reopen within the next month, and then we just have to wait until the capacity constraints relax.
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We also heard Tom & Jerry did not do too badly in China.
CinemaScore is excellent at A- and PostTrak, as well as with 81% and four stars. Tom & Jerry achieved a good recommendation of 60% for the general public and a recommendation of 66% of children. The female to female ratio was 51% to 49%, with 46% under 17 years old. Diversity turnout showed 35% Spanish, 33% Caucasians, 21% African Americans and 11% Asian / Other.
The expectation is that if Universal can burn slowly Croods 2, which raised $ 52.5 million over the weekend and five of the fourteen weekends no. 1 was, can also Tom & Jerry. Let us not go ahead again: these box office numbers are not at the pre-pandemic level, but it shows that the financial tide in the domestic box office is turning.
There was a fear when cinemas in some parts of the country reopened for the first time that families would not dare. But clearly, with increasing vaccinations, the fear of returning to the movies is slowly diminishing.
Again, we’ve been saying this for the past few months, but Warners is really trying to make these films work in the parts of the country where cinemas are open, despite the day-and-date strategy. Most of the time, Netflix and Amazon movies do not earn any money in their limited theatrical run to be on the respective streamers (with respect to the latter, they started adopting this limited theatrical / streaming strategy with their Scott Z. Burns. Sundance acquisition , The report).