Some people are surely excited about Super Bowl Weeknd.
The Weeknd was featured in a funny ad for its upcoming Super Bowl LV halftime show released on Friday.
In it, several people could be heard singing after his mega-hit Blinding Lights, including a woman who dried her hair, a grocery store worker and a street vendor.
Top of his game: The Weeknd was in a funny ad for its upcoming Super Bowl LV halftime show released on Friday
It concludes with the security guard outside Raymond James Stadium in Tampa Bay, Florida singing and dancing to the hit in his booth as the 30-year-old Canadian hitmaker pulls up.
The man humorously takes a double take as The Weeknd flashes a big smile from behind the wheel of a classic convertible to the shock of the wait before waving him in.
There were also some promotional images of the Heartless hitmaker released when he looked brave in a midnight blue suit.
Passionate: several people can be heard singing along to his mega-hit Blinding Lights, including a woman blow-drying her hair
Stocking up: A grocery store worker can be seen playing air guitar
In the spirit: it concludes with the security guard outside Raymond James Stadium in Tampa Bay, Florida singing and dancing to the hit in his booth
There he is: The Weeknd itself actually pulls up
Comedy Gold: the man humorously takes a double take and has a shock in his face
However, his big concert at the Super Bowl did not come without controversy, as he called the Grammy Awards ‘corrupt’ last month after dropping in the nomination.
On social media, he wrote to organizers: “You are me, my fans and the industry transparent …”
Insiders said artist camp Can’t Feel My Face suspects the lack of nominations responds to the unpleasant back and forth about whether he would perform in the Super Bowl.
Love what he sees: The Weeknd flashes a big smile
Pious pious: The pop megastar was behind the wheel of a classic convertible
Welcome: He was then swung in as “are you ready?” flash across the screen
The artist, with the full name Abel Tesfaye, released the album After Hours in March for strong sales and reviews, and it won the favorite album – Soul / R & B honors at the American Music Awards this past Sunday.
Interim head of the recording academy, Harvey Mason, jr. responds to the singer’s public complaints at the time in a statement to Rolling Stone.
“We understand that the Weeknd is disappointed because he was not nominated,” he said. ‘I was surprised and can sympathize with what he feels. His music this year has been excellent, and his contributions to the music community and the wider world are worthy of everyone’s admiration. ‘
Legend: Some promotional images of the Heartless hitmaker have also been released
Looks good: he looks brave in a midnight blue suit
Big deal: the performance is undoubtedly a milestone in his career
Mason continues: “We would like him to perform on the Grammy stage the weekend before ‘the Super Bowl’.]Unfortunately, there are fewer nominations each year than the number of deserving artists.”
‘To be clear, the voting in all categories ended long before The Weeknd’s performance in the Super Bowl was announced, and it could not have affected the nomination process in any way. All Grammy nominees are recognized by the voting council for their excellence, and we congratulate them all. ‘
Asked by Variety about the exclusion of The Weeknd, Mason said at the time: ‘It really just comes down to the voting body deciding.
‘The Grammys remain corrupt’: The Weeknd recently spoke out amid reports of difficult talks over his Super Bowl performance, could lead to him struggling in nominations; seen in 2019
Pronounced: The Weeknd did not hold back when he penned a note to the Grammys organizers on social media at the time
‘We have eight slots to fill [the Big Four categories: Best Album, Song, Record and New Artist], five in others, and voters vote for their favorites. However, it is really interesting. ‘
Mason began on the process that Grammy officials follow to find out which artists are nominated and in which categories.
Popular: The artist, with the full name Abel Tesfaye, won his favorite album – Soul / R & B honors at the American Music Awards this past Sunday.
‘We look at it every year and change the process; we did it this year, last year, we do it next year. And I do not think it questions that honestly, ‘Mason said. “The process is there so we continue to monitor excellence.”
The Weeknd previously took home the best urban contemporary album for Starboy in 2018.
It is interesting to note that the Grammys have since been moved to March 14 and that The Weeknd is not on the list of artists.
Pepsi is hosting the 2021 Super Bowl LV halftime show on Sunday, February 7th.
Highly anticipated: Pepsi presents the Super Bowl LV halftime show 2021 on Sunday, February 7th