EXCLUSIVE: When it comes to which big studio trailers performed best during the Super Bowl, it goes without saying that this would be Marvel’s upcoming Disney + series. The falcon and the winter soldier.
The series starring Anthony Mackie, Sebastian Stan and Daniel Bruhl of the Avengersheifers drew 125 million views (this comes from the spot and trailer traffic together) in the 24 hours after the big game. This is according to analytical sources on social media.
The figure is not only a record for a streaming series, but it also shatters a number of other titles to watch titles, i.e. last year Black widow Super Bowl Spot that drew 119 million in the first 24 hours WandaVisionThe 53 million in the 24 hours after the September Primetime Emmys broadcast (the previous record holder for a streaming series).
Falcon and the Winter Soldier24 hours – views also have the best of Star Wars: The Rise of Skywalker (111M watch online his decline at Star Wars Celebration in 2019), as well as Captain Marvel from a strict digital to digital exposition (38.3 million versus 20.5 million).
Social volume exceeded more than 217,000 listings and generated the highest Google Search volume among all entertainment offerings. What I hear is definitely a positive word of mouth.
According to EDO, Falcon and the Winter Solider was the fifth most-sought-after Super Bowl spot on Sunday (out of 89 spots) five minutes after he dropped; with a 6x look at Sunday’s average Big Game spot. This is extremely rare, as the top 10 spots on EDO’s list are usually brands, not trailers. The top four spots per EDO were Nick Jonas for Dexcom (11x average beat), Inspiration 4’s “Civilian Space Mission” (9x), Jeep’s “The Middle” (8x) and Cadillac’s Edward Scissorhands carbon (7.7x).