The people at Popeyes are known for frying chicken, but apparently they also know how to deliver a good burn.
On Tuesday, it looked like Popeyes was taking a non-subtle slap on Taco Bell’s upcoming ‘Chicken Sandwich Taco’ – a new menu item announced by Taco Bell on Monday – by instructing their customers to make their own “tacos” “from the existing Popeyes chicken sandwich.
The fast food chain shared this ‘DIY food heel’ in a TikTok tutorial presented by a Popeyes employee. In the clip, viewers were simply instructed to buy a Popeyes Chicken Sandwich, tear the chicken fillet in half and make two “tacos” by folding the buns and stuffing the chicken in it.
‘Four #TacoTwosday with the new DIY Popeyes Chicken Tacos, ‘Popeyes wrote social media. “The same Chicken Sandwich you like, but now in two tacos. Both folded by you.”
CHICK-FIL-A REMOVING TWO ITEMS FROM THE MENU
It is noteworthy that Popeyes did not call out Taco Bell directly – instead, the manual simply suggested that pickles (which are an accessory of the Popeyes Chicken Sandwich) be a suitable substitute for jalapenos (which, along with Taco Bell’s Chicken Sandwich Taco kom).
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However, the cunning reference was not lost on social media. Social media users were quick to connect, and some urged Taco Bell to respond.
Taco Bell, meanwhile, has yet to debut its Chicken Sandwich Taco. The object, described as a sandwich / taco hybrid, is expected to begin testing in Nashville and Charlotte in March, before a nationwide implementation later this year.
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Taco Bell’s latest announcement comes as more restaurants prepare to enter the “chicken bread wars” and compete with the ever-popular Popeyes Chicken Sandwich. McDonald’s, Burger King and Wendy’s are among those preparing to launch their own new offerings (all of which look like the Popeyes Chicken Sandwich).
Even KFC – a restaurant run by Taco Bell’s parent company Yum! Brands – has expanded its latest chicken sandwiches nationwide to restaurants.