The creative team behind Oatly seems to have a sense of humor.
In less than 24 hours, the vegan dairy company has designed a shirt that refers to its unconventional Super Bowl ad and made it available on its website.
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The white short-sleeved t-shirt contains the CEO of the company Petersson, along with the text that says, “I totally hated the oatmeal ad.”
Oatmeal brand Oatly gave away free t-shirts to people who hated the Super Bowl ad. (Oatly)
Petersson made his Super Bowl debut with a 30-second ad in which he sings about the brand’s oat milk.
‘It’s like milk / made for humans’, he sang for a while and also played a keyboard in an open oat field. “It’s like milk / but, made for humans.”
“Wow, wow, no cow,” gird Petersson later as the tempo picked up.
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The ad elicited strong reaction from social media users who expressed whether they love or hate the ad.
“Lol weird ad, but I like @oatly,” wrote record label and songwriter Questlove.
On the other hand, Derek Thompson, writer and journalist, joked that the Oatly ad inspired him to drink cow’s milk.
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“I haven’t had real milk in months, but the Oatly ad is reconsidering me,” he tweeted.
Even though the internet seems to be divided over Oatly’s marketing tactics and Petersson’s singing, the brand’s Super Bowl t-shirt was completely out of stock from Monday night.
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“The rules of time and space make it impossible to give you back the 30 seconds you just watched our Super Bowl ad, but at least we can give you this free t-shirt that lets the world know where you stand. On our effort to promote Toni’s singing skills to a wider audience, “the shirt’s product description states.
Oatly also has his $ 28 “Wow No Cow!” Sold out. t-shirt, which was similar to the one Petersson wore in the ad.
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Representatives of Oatly did not immediately respond to Fox News’ request for comment.