Cinemas in the most important market have been closed for almost a year due to the pandemic. The famous actor will arrive at AMC Lincoln Square to launch his latest action photo ‘The Marksman’.
Hollywood studio executives are not the only ones celebrating the reopening of movie theaters in New York City this weekend, after being shut down for nearly a year due to the new coronavirus pandemic.
Actor Liam Neeson, who received his first vaccination recording, will personally thank moviegoers for the turn before his latest action photo on Friday night at a prominent multiplex in Upper Westside.
“This is one for the diary,” Neeson said The Hollywood Reporter during an interview this week. “It would be nice to welcome people. I think it’s a sacred experience to go to the cinema. I felt that way from a young age. ‘
New York City is not only the second largest movie market in the country behind Los Angeles – where cinemas are still closed – it’s the most important thing to generate buzz and publicity for Hollywood titles, and for the overall box office as it tries to recover. .
“The reopening of New York is a strong symbolic gesture to theater-goers that it’s good to put your tone in the water,” said Tom Ortenberg, head of Open Road / Briarcliff, which distributes the distribution. The artist in the usa
A new poll by the National Research Group on Thursday showed that filmmakers’ confidence has grown to its highest level since then Tenet opened in late summer. With President Biden announcing earlier this week that every adult could be vaccinated by the end of May, the NRG survey showed that consumers feel much more optimistic about returning to cinemas in the next few months.
Cinemas in San Francisco and other parts of the Bay have also been given the right to reopen, while Los Angeles may follow for the next few weeks.
Without Los Angeles and New York City in the game, Hollywood studios slowed down their tent poles. Now there is hope that there could be a summer season at the box office.
In New York City, capacity is limited to 25 percent, or no more than 50 people per auditorium. This makes it difficult for cinemas to make a profit, but it’s a start.
AMC opens all 13 of its New York City locations, while artouse icons such as the IFC Center and Angelica also open on Friday. Regal, which is owned by Cineworld, plans to reopen in April.
According to Comscore, there are a total of 62 movie theaters in New York City.
“The consumer appetite is there,” says Joe Masher, who manages the New York chapter of the National Association of Theater Owners. He is also head of Bowtie Cinemas, located in Sate, Connecticut, Maryland and Virginia in New York.
“The reopening of theaters in New York will encourage studios to release their larger films,” says Masher.
Early Thursday, however, Universal announced that it was releasing Fast and furious installment F9 from late May to late June out of an abundance of caution.
“I was knocked out of the field, but understand their decision,” Masher said. “At least they didn’t go down without explaining themselves first.”
On Friday, Masher will accompany Andrew Yang, a Democrat elected mayor of New York, to a movie theater in the metropolitan area.
As for his remarks, Neeson is likely to talk about a story that is close to his heart. Renowned acting duo Michael Redgrave and Rachel Kempson – the grandparents of his late wife, Natasha Richardson – starred in plays in the West End of London during World War II.
“People did not panic,” Neeson said. “Sometimes the plays stop and Sir Michael goes down to the orchestra pit and starts playing piano and doing singlongs. Vanessa Redgrave, who was my wife’s mother, told us that story over the years and I would think, ‘wow, that’s extraordinary . ”
“There’s a small parallel to what’s happening now,” Neeson says. “We are being bombarded by these microscopic invisible bombs.”
March 4, 18:34 An earlier version of this story states that Andrew Yang elected him governor of New York, but he was corrected to indicate that he was elected mayor.