JP Richards Apple TV + Head of Marketing Strategy for Movies, Ex Warner Bros. Head of Marketing – Deadline

EXCLUSIVE: JP Richards Appointed Head of Film Marketing Strategy at Apple TV +. He will report to Chris Van Amburg, head of video marketing. Richards will start work next month, when he retires from Warner Bros. officially. Last November, he left his position as co-president of global marketing at Warner Bros., one of a number of prestigious marketing executives who entered the WarnerMedia restructuring. Marketing Director Blair Rich and EVP Marketing Animation and Family Films Jim Gallagher also went out. Josh Goldstine, who consulted on the Warner Bros. films appearing simultaneously on HBO Max, had the head of the department earlier this month.

Richards will help lead the growing ambitions of Apple’s original films. Richards spent six years at Warner Bros., as EP Digital of WW Digital Marketing, and then rose to EPP of WW Marketing and Chief Digital Strategist. He was appointed to the Co-Head post in 2019. He joined Warner Bros. after 12 years at Universal and held the title of SVP of digital marketing when he left.

The areas he helped manage were digital marketing and media, strategy and integrated marketing, promotional partnerships and alliances, creative content, multicultural marketing, brand content and media and marketing / creative services. While there, he oversaw campaigns for Wonder Woman, Aquaman, Joker, A Star is Born, IT Chapters 1 and 2, They Won’t Get Old, The Lego Movies, The Conjuring Series, Creed and Confession 2. In his dozen years at Universal, he has run digital campaigns for The Bourne identity, Fast and furious and Despicable I franchises, including movies.

Apple is lifting up after being introduced a year ago under global video heads Zack Van Amburg and Jamie Erlicht. Last week it spent a lot on the global rights to the package Kitbag, who will direct Ridley Scott with Joaquin Phoenix playing French leader Napoleon Bonaparte. This follows the agreement Apple Studios made last fall to acquire world rights Liberation, with Antoine Fuqua directed by Will Smith in a Willam N. action thriller from the collage about the disturbing escape of Peter, a runaway slave forced into cold-blooded hunters and the unforgiving swamps of Louisiana on a winding journey North to discuss where he joined the Union Army. . Apple also acted for Greyhound, the WW II drama that Tom Hanks wrote and starred for director Aaron Schneider, which premiered last year. And Killers of the Flower Moon, the $ 180 million + adaptation of the David Grann book written by Eric Roth and starring Robert De Niro and Leonardo DiCaprio. Beyond Greyhound, Apple has released several films during the awards season, including directing Sofia Coppola On the rocks with Rashida Jones and Bill Murray, the docu Son State, the animated Wolfwalkers, the coming Cherry, a disturbing drama that is the first film that Joe & Anthony Russo will direct after that Avengers: Endgame. Tom Holland and Ciara Bravo star; and the Werner Herzog-directed docu Fireball: Visitors from Darker Worlds.

There are also The Last Days of Ptolemy Gray, a new limited series of six starring and CEO sections, produced by Oscar-nominated Samuel L. Jackson, and based on the gripping novel by best-selling author Walter Mosley; Snow blind, a new film, starring Jake Gyllenhaal and Gustav Möller as director; Swanesang, a genre-bending film starring Mahershala Ali and Naomie Harris; Masters of the Sky, a new limited drama series from Apple Studios and executive producer by Steven Spielberg’s Amblin Television, and Tom Hanks and Gary Goetzman’s Playtone; a new drama series by Team Downey and Adam Perlman; and High desert, a new comedy series starring Patricia Arquette, who will co-direct with director Ben Stiller.