Not only has Hyundai noticed a huge interest in its brand new all-electric Ioniq 5 model (23,760 pre-orders within 24 hours) in South Korea, which will hit the market within a few months.
In Europe, the Ioniq 5 launch is also a huge success, far greater than the launch of the popular brand new Tucson SUV in 2020.
Hyundai reports that the number of customer inquiries in Europe reached between 23 23 000 and 26 February. There are probably a lot of people looking for their new electric car, and Ioniq 5 is on their shortlist to consider.
“The world premiere of the Hyundai IONIQ 5 was followed by most European inquiries about the customers of new brands.”
Launched via a virtual world premiere, the IONIQ 5 has quickly generated a very high level of website traffic and social media engagement among consumers in Europe – more than ever before by Hyundai recording for such an event, including the launch of the hugely popular all-new Tucson SUV in 2020. “
As for the pre-orders, the limited edition IONIQ 5 Project 45 (only 3,000 units available) was rewritten almost three times within 24 hours of opening the booking, which to us sounds like almost 9,000 pre-orders just for the launch edition.
It’s really amazing and it looks like Hyundai has nailed the customer’s needs for a fully electric car.
Now we’ll just wait and see if the company can produce enough Ioniq 5 to meet the demand. In particular, in Europe, the delivery of customers in the second quarter of 2021.
Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe, said:
“The extraordinary interest in IONIQ 5 underscores Hyundai’s strength in mobility without release. With its ultra – fast charging, long range and adaptable interior space, the IONIQ 5 is a game changer that sets the standard in its class – and this outstanding features are immediately attractive to a large number of European customers. ‘