Holiday retail sales increased by 3% as more people buy decor and furniture for their homes

It is not surprising that furniture and home improvement items were big sellers this holiday season, which according to the report of Mastercard (MA) SpandeerPuls.

Online shopping sales also grew by 49% between October 11 and December 24, further highlighting how the Covid-19 pandemic has changed shopping habits.

The longer-than-average holiday season, which began with a delayed Amazon Prime Day, has been marked by a number of retailers offering specials and offers to encourage customers to make earlier purchases to guarantee timely holiday deliveries.

But retailers’ boost in shopping and shipping benefits led to a last-minute drop in buyers from a year earlier, the report found, with online shopping sales accounting for 19.7% of total retail sales . And Black Friday, an unofficial holiday characterized by unprecedented offerings, is the best spending day of the season.

Steve Sadove, senior adviser to Mastercard and former CEO and chairman of Saks Incorporated, said in a statement that the sales and shopping dates were a testament to the holiday season and strength of retailers and consumers.

“American consumers have turned the holiday season on its head and redefined ‘holiday home’ in a unique way in 2020. They bought from home for the home, which led to growth in e-commerce,” Sadove said. said.

Meanwhile, department stores and clothing brands fell sharply in sales year-on-year and 19.1%, respectively, according to Mastercard’s report. This is because many stores have been crushed by a lot of debt and changing shopping trends that the pandemic is causing. About 30 retailers and restaurant chains are forced to file for bankruptcy.

Despite this, retail offerings, including car pick-ups and online purchases, have led to increasing sales in e-commerce. Clothing sales increased by 15.7% and department store sales increased by 3.3%, at a time when more buyers were focusing their attention and decisions on their homes. Sales of furniture and furnishings increased by 6.2%, while spending on home improvement increased by 14.1%. Electronic and device sales also followed, increasing by 6%.

The upheavals during holiday shopping highlight how the impact of the pandemic on outdoor activities has forced shoppers to make purchases better suited for indoors and with more time at home.