Third-party streaming rating agency Samba TV reported on Monday that 3.6 million households watched at least five minutes of Warner Bros. / Legendary’s. Godzilla teen Kong on HBO Max in the first five days of the photo on the site from March 31 – April 4.
While HBO Max did not provide any official figures on viewers Godzilla teen Kong, previous data from Samba shows that the audience of the fourth quarter was larger the first four days than the previous HBO Max movies: the launch of the Christmas weekend of Wonder Woman 1984 with 2.2 million US households (for at least five minutes) and Zack Snyder’s Justice League which clocked 1.8 million U.S. HBO Max households (for at least five minutes).
Note that Samba TV only tracks viewers from terrestrial smart TVs. Nevertheless, its data on Godzilla teen Kong supports the claim made on Sunday by WarnerMedia Direct-to-Consumer EVP and general manager Andy Forssell that the film has had a larger audience than any other film or show on HBO Max since its launch. ‘
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What Warner Bros. reported on unabated Godzilla teen Kong was that he earned $ 48.1 million at the domestic counter (update by Comscore) in the first five days; an indisputable hit, reads the return of film screenings following the exhibition and the decline in the year-plus-long pandemic.
Forssell also added on Sunday about Godzilla teen Kong that “the HBO Max audience spoke very clearly and loudly: they love this movie and watch it more than once.”
There is no doubt that Warner Bros. has done an excellent job here in bringing state audiences back to the theater Godzilla teen Kong at a time when the pandemic is casting a shadow over the movie. It is also an excellent box office performance by Warners, as only 55% of the US and Canada exhibition market is in operation. The combination of an event title and a holiday weekend where 76% of the children went to school on Friday ended. Godzilla teen Kong the five-day projections ahead of the weekend rising above the industry rose in the range of $ 20 million to $ 30 million.
The domestic BO success of Godzilla teen Kong has a lot of takeaways: in the first place, it is emphasized that young men (64% guys, 52% younger than 25) did not turn their backs on going to the movie.
Next, the theater is much more powerful than the number of HBO Max subscribers / viewers out there. If the audience for the service was so lively, why did WarnerMedia not release any figures? Although a slightly apple-to-orange comparison, HBO Linear and HBO Go-streaming apps gathered 19.6 million viewers for the final finale of the series Game of Thrones in May 2019 (13.6 million of the figure comes from the linear 21:00 ET broadcast).
In the same breath, many competing box office sources claim that even more money could be earned here Godzilla teen Kong if it was not on HBO Max. Anecdotally I have HBO Max and a Regal in the street playing Godzilla teen Kong. But there was no urge to spend $ 80 for a family of four to go watch the movie, because I can watch it for free on HBO Max. If I did not have HBO Max, or if the option to watch the movie in the house was not available, I would definitely have been in the theater to watch Godzilla teen Kong. HBO costs me $ 15 a month to watch their entire streaming catalog, and just my simple example here is evidence of how WarnerMedia lost $ 80 at the BO (or $ 40 if you want to be technical about the amount of rental cash the studio has) had to earn). It can also be argued that those who watched Godzilla teen Kong at home there were not regular moviegoers. Still, why give up a premium title? It is better to arouse anticipation Godzilla teen Kong and let everyone wait for it at home.
In all honesty, Warners will say that their theater day-and-date HBO lead was only for this year due to the pandemic, and that it has already forged an agreement with Regal, with respect to an exclusive 45-day theater window for 2022, etc. ., etc.
But it’s important to take note of the cannibalization that could bring a release of the theater day-and-date for the BO, as pro-streaming Wall Street analysts will announce the success of Godzilla teen Kong as proof that this new model works.
Hear that HBO Max subscribers have already watched Godzilla teen Kong twice an exhibitor can only make it creepy: after fighting to stay alive by mid-March last year, these are lost admissions that a movie theater owner will never see. My sources predict that it will be more difficult to screen these movie-and-day-and-date movies if more titles for events, which respect the theater window, flood the calendar. We are still living in the anomaly of the seating pandemic (NYC has not risen more than 25% yet) and 45% of American and Canadian theaters remain closed.
Samba TV further reported today that 225,000 British households watched Godzilla teen Kong and that the fourth quel directed by Adam Wingard reached its biggest viewers’ day in both the US and the UK on 31 March.
Of those who watch Godzilla teen Kong in the US, the audience was too much for those earning less than $ 50,000, as well as younger viewers (under 45) and black (24%) and Hispanic (26%) viewers. Of the Top 25 markets, Sacramento has the most (+ 40%) overindexed followed by Chicago (+ 23%). For comparison, WW1984 overindex in households earning more than $ 100,000, as well as households with people aged 25-54, Spanish households (+ 17%) and Asian households (+ 14%). By the end of 2020, WW1984 clocked 3.03 million households per Samba TV.