Mark Zuckerberg, CEO of Facebook Inc., has been buzzing for years that Apple Inc. and its leader, Tim Cook, has too much control over the business of the social media giant. In 2018, his anger boiled over.
Facebook has been in controversy over its data collection practices. Mr Cook piled up in a national television interview, saying his own company would never have found him in such a jam. Mr. Zuckerberg retorted that Cook’s comments were “extremely slippery” and “not at all in line with the truth.”
Mr. Zuckerberg was even harder in private. “We have to inflict pain,” he told his team, because they treat the company so badly, according to people familiar with the stock market.
It was not the first time – or the last time – that Mr. Cook’s remarks and actions Mr. Zuckerberg would be late seeding and sometimes planning to return to Apple. The escalation of grievances erupted late last month in a rare public tit-for-tat between the two tech giants that exposed the provocative hostility between their leaders. the future of the internet.
Apple has positioned itself as the protector of digital privacy, which maintains a greater advantage while regularly criticizing Facebook’s business model – without mentioning the company. All of these grunts on Facebook, which Apple views as overriding in a way that threatens Facebook’s existence, and hypocritically, among other things by doing China, are privacy where there is hardly any privacy. An attempt in 2017 to address tensions through a personal meeting between the two CEOs led to a tense deviation.