Ellen DeGeneres’ daytime coverage dropped dramatically in viewership numbers after the star’s toxic work scandal that was the headlines last year.
Referring to Nielsen ratings, the New York Times reports that ‘The Ellen DeGeneres Show’ lost more than 1 million viewers during the program’s 18th season.
The latest season of the program kicked off in September 2020 with an apology from the comedian over allegations of a toxic workplace that broke the show during the summer.
“I learned that things happen here that should never have happened,” DeGeneres said in the program at the time. “I take it very seriously. And I want to say I’m so sorry for the people who were affected.”
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According to the Times, the season 18 premiere had the highest ratings of any season opener in the last four years for “Ellen.” Over the past six months, however, the show has had an average of 1.5 million viewers.
‘The Ellen DeGeneres Show’ has reportedly lost more than 1 million viewers since the start of the current season.
(NBC)
In contrast, she averaged about 2.6 million viewers during the same period in the previous season.
The program performs better than other competitive day programs, including ‘Dr. Phil ‘(3.1 million) and’ Live: With Kelly and Ryan ‘(2.7 million).
It is currently in line with a handful of other programs offered by celebrities, such as ‘Maury’ (1.4 million), ‘The Kelly Clarkson Show’ (1.3 million), ‘Rachael Ray’ (1.2 million) ‘Tamron Hall’ (1.1 million) and ‘The Steve Wilkos Show’ (1.1 million), per outlet.
Some other day bookings have also declined over the past year, but not one as high as DeGeneres’ 43% drop.
The drop in DeGeneres’ viewership includes a 38% drop in female viewers under 54, her core audience said.
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In addition, the decline in advertising revenue was also affected.
From September to January of the 2019-2020 season, the show earned $ 131 million from advertisers, the Times reported, citing research firm Kantar. This time, in the same period, ‘Ellen’ earned just $ 105 million – a drop of about 20%.
Furthermore, according to The Times, DeGeneres’ first game show “Ellen’s Game of Games” lost 32% of its viewers this season, including 35% in the adult-friendly adult demographics.
Fox News reported the representatives of DeGeneres, her program and Warner Bros.
In a statement to the Times, David McGuire, an executive at Warner Bros. “The Ellen DeGeneres Show” remains one of the top three syndicated talk shows to reach the highest rank this season. “
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He said the decline in viewers may be due to factors outside the program’s controversy, including changes in television ratings during the pandemic.
‘While the broadcast is across the boards and Covid has been a challenge for production, we look forward to bringing back our live audiences and a 19th season filled with all the hilarious and heartwarming moments that made’ Ellen ‘one of the longest has. and the most successful talk shows in history, ‘said the CEO.
Scandal erupted last summer when employees anonymously reported that they endured ‘racism, fear and intimidation’ on the set, while DeGeneres himself faced accusations of rude behavior.
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The report was followed by accusations of sexual misconduct and the promotion of a poor work environment against higher enterprises. Writer Kevin Leman and producers Ed Glavin and Jonathan Norman have all ‘separated’ from the series following such accusations.