The Puerto Rico Destination Market Organization – Denominated Discover Puerto Rico– aseguró ayer that the tourist activity has increased in the island during the last months due to the pandemic of COVID-19.
The agreement with hallazgos of the entity, up to April 3, the hotel occupancy registered at 82.3%, which implies the triple of the figures reported in the principles of this year and the most that he has experimented since March 2019. At that moment , says Alisha Valentine, looking at the statistics in the Discover for Puerto Rico, the hotel occupancy is located in 84%. In March of this year, more than 380,000 people will be registered in Iceland through the airport of Luis Muñoz Marín Airport.
Valentine, moreover, indicates that the restrictions on international flights will provoke that tourism in the United States and, by extension, in Puerto Rico, will increase this year.
“These beperk’n international journeys are an opportunity for local tourism … It’s very likely that Puerto Rico comience and experimental mayors will increase this,” said Valentine. Aggregate that other reasons for the tourists’ decisions to visit the island in the middle of the pandemic are due to the media outlets that have implemented the government and that tourists consulted by the insurance organization will feel safe.
For his part, Leah Chandler, chief marketing officer of Discover for Puerto Rico, said the entity was looking to establish alliances with the Disney company in order for the island to be part of the promotion of the new West Side Story film. “It’s a great moment of popular culture and a great opportunity to collaborate with the New York DMO and send a message through the medium of culture and bail”, he said.
Assimilation, a promotion that is promoted to the island as the ideal location for the remote work means the restrictions to keep the COVID-19 maintained to the majority of employees working at a distance.
Chandler indicated that it is also continuing to develop a joint airline with Aerostar — undertaking that Luis Muñoz Marín manages the airport — to attend to the pessimistic behavior of many tourists over the past months.
While Ed Case, chief sales officer of the DMO, indicated that in February, he began experimenting with an increase in sales in the island. Mention that Puerto Rico is uniquely superior to Hawaii among the destination destinations. Plant that demand for housing in the island is about to increase levels prevalent in the pandemic.
The presentation also took into account the participation of Governor Pedro Pierluisi, who celebrated the increase in tourism activity in a dramatic overhaul of COVID-19 cases.
“The interest of our consumers has increased the demand and, for the sake of clarity, has increased the offer of the airlines to our island. Rico debids on his means of health and safety “, Pierluisi signaled during his speech.