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Dick’s Sporting Goods will soon launch VRST, a men’s athletics series, online and in more than 400 Dick’s stores nationwide.
The announcement comes as an increasing number of retailers and e-commerce sites cater to the category of leisure, and more Americans are working remotely.
Dick’s Sporting Goods launches a menswear range. (Thanks to Dick’s Sporting Goods).
The range will include pants, joggers, shorts, t-shirts, hooded sweatshirts and zippers that cost between $ 30 and $ 120, on the same level as competitors in the leisure space such as Lululemon, Nike and Under Armor. The line will sell sizes between small and double XL.
VRST is the second brand to be sold exclusively at Dick’s and on its own e-commerce platform VRST.com; the store previously collaborated with country musician Carrie Underwood for her namesake leisure line CALIA.
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“With the continuous crossing of comfortable wear and athletic clothing, we have seen an opportunity for a men’s line,” said Nina Barjesteh, senior vice president of product development at Dick’s Sporting Goods, in a statement. “The VRST line takes advantage of our expertise in athletic clothing, technology and the in-house design capabilities we have built up over several years. VRST not only offers sophisticated clothing for running and exercise, but also comfortable, stylish pieces with premium manufacturing worn in the city, with friends or when you work or exercise at home. ‘
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The company in Pittsburgh has yet to announce a specific date when its VRST line will be available. Customers are advised to follow the brand on social media for upcoming announcements.