Coca-Cola slims its bottle.
The liquor giant debuts with 13.2 ounce soft drink bottles, an alternative that is as easy to drink as its 16.9 ounce six-bottle bottles, which is the first time the brand has changed the size of the package in a decade. The bottles are also made from 100% recycled plastic material.
Coke’s new 13.2-ounce bottles are being rolled out under brands including Coke, Diet Coke and Coke Zero.
(Coca-Cola)
Coke’s new 13.2-ounce bottles will be rolled across brands, including Coke, Diet Coke and Coke Zero, which hit the shelves in Northeast Florida and California, the brand announced this week. The soft drink company’s drinks are currently available in cans of 7.5 ounces, 12 ounces, 20 ounces or two liter bottles.
COCA-COLA WITH COFFEE LANSER NATIONWIDE
The sustainably-powered packaging is said to have a 20% reduction in Coca-Cola’s plastic consumption in the North American portfolio compared to 2018. The company says it will reduce 10,000 tons of greenhouse gas emissions in the US annually. or what it is equivalent to taking 2,120 cars off the road for one year.
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Coca-Cola also announced the release of its latest product earlier this month, making two varieties of Coca-Cola with coffee.