The new 13.2-ounce recyclable bottle that some customers will see on the shelves this week is made entirely of other plastics, and it’s the latest step in Coca-Cola’s initiative to reduce plastic waste. Coke also hopes that the size will attract younger, younger than 25-year-old drinkers who are looking for sustainable packaging (and sometimes even avoid the business).
The new bottle is available from this month in select states across the Northeast, including New York and Connecticut, as well as in California and Florida, before being launched nationwide this summer. Describing the size as a “more sippable package”, Coke debuts with the company’s most popular soft drinks such as Coca-Cola, Diet Coke and Coke Zero Sugar at a suggested retail price of $ 1.59.
“We listened to consumers and they told us they wanted something a little smaller and a little easier to consume,” Coca-Cola general manager Alpa Sutaria told CNN Business. “We took the opportunity to make a bottle with plastic that is 100% recyclable.”
The size of 13.2 ounces is slightly larger than the aluminum can option and smaller than the typical 20 ounce bottle. Unique sizes like the mini 7.5 we can achieve strong sales.
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Meanwhile, the recycled plastic material will also appear in bottles of Coke and Diet Coke in New York, California and Texas this month, as well as for the company’s Dasani and Smartwater brands in the coming months.
Sutaria said the development of the new packaging was a “labor of love and great innovation” for Coca-Cola. The recycled plastic is cleaned, ground and turned into grain-like flakes before being transformed into a new bottle.
She added that the launch statements were chosen because customers in those areas are “more sensitive to the challenges we face around sustainability issues.”
Coca-Cola is regularly criticized for its contribution to plastic waste that damages the environment. Last year, the company was named by the environmental firm Break Free From Plastic as the world’s no. 1 plastic polluter designated. Its logos and trademarks have been found on 13,834 pieces of plastic in 51 countries, often discarded in public spaces such as parks and beaches.
In 2018, Coke announced its ‘World Without Waste’ initiative with the ultimate goal of collecting and recycling one bottle or can by 2030 for everyone it sells. According to Sutaria, the new bottle is a “big step in that direction.”
“We are determined to innovate and to develop technology to reduce our impact,” she said, adding that the company “follows our commitment with action.”
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Coca-Cola is not the only multinational conglomerate that wants to reduce plastic pollution. Nestlé, the world’s largest food company, announced last year that it was spending $ 2 billion on similar initiatives. Pepsi recently rolled out a redesigned 2-liter bottle that uses 24% less material.
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