NEW YORK (AP) – This is a promotion that can appear directly from the “Mad Men” Don Draper playbook.
The famous Peter Luger Steak House in Brooklyn worked with Madame Tussauds to get famous celebrity figures mingling with customers, thus promoting the limitations of the coronavirus pandemic at indoor eateries in New York.
A wax Jon Hamm, best known for his portrayal of advertiser Draper in the hit TV series, can be found in the restaurant’s bar on Friday with a cocktail in hand. Other figures borrowed by Madame Tussauds include Michael Strahan, Jimmy Fallon, Al Roker and Audrey Hepburn in Holly Golightly from “Breakfast at Tiffany’s” mode.
Peter Luger “thought it would be a fun, safe way to fill a number of seats that should remain vacant while we fight the pandemic,” said Daniel Turtel, vice president of the restaurant.
As of Friday, restaurants in the city may fill 35% of their indoor seats, up from 25% previously.
Peter Luger, who has been doing business for more than 130 years, will hold the mannequins until Monday. After that, they will return to the recently reopened Madame Tussauds in downtown Manhattan.