Although it is no secret that the tension between and, a report by shed more light on how bitter the rift had become. Facebook CEO Mark Zuckerberg reportedly told employees that “we have to inflict pain” on Apple in response to “extremely slippery” remarks from his counterpart, Tim Cook.
In the wake of the Cambridge Analytica scandal in 2018, which he would have done if he had managed Facebook at the time. He said he would not have found himself in such a situation in the first place, and criticized Facebook for invading users’ privacy. He recently slammed Facebook while claiming “unbridled disinformation and conspiracy theories engulfed by algorithms”.
Although the two CEOs met in 2017 in an effort to repair their broken relationship, the meeting, according to the WSJ. Since then, the gap between the companies has deepened, and an upcoming iOS privacy change is going to widen the gap.
Last year, Apple announced that iOS apps would eventually have to ask users for permission to locate them on other websites and apps with IDFA (ID For Advertisers) labels. As with the App Store that launched it in December, Apple has given developers some time to do so, when iOS 14.5 arrives this spring.
Facebook with the policy update. It claims that the move, as a large part of its business model, depends on tracking user activity for ad targeting. Facebook reportedly sued Apple over alleged competition policies and offered to provide Epic Games with documents to help the company. The WSJ also reports that Facebook has campaigned against Apple with antitrust regulators and government figures.
This battle takes place in public and private while Apple and Facebook do the same. They also seem to be on a collision course to become more direct competitors. According to their respective CEOs, mixed reality and augmented reality are the future of computers. Facebook is, of course, in its stable, while details have emerged.