The wrap
‘Croods 2’ hits number 1 again 13 weeks after release, reaches $ 50 million at US box office
Thirteen weeks after the original release, Universal / DreamWorks ‘The Croods: A New Age’ is once again number 1 in the pandemic box office, with a revenue of $ 1.7 million this weekend from 1,913 screens, representing the gross domestic gross amount of more than $ 50 million increased. Combined with an international total of $ 103.1 million, the global total of the film now stands at $ 154 million, if sales of premium video-on-demand viewers are not counted after the film went digital in December platforms have not been released, thanks to Universal’s theater window with AMC and Cinemark. Universal has not released PVOD sales figures for the film, but says “Croods 2” became the studio’s second highest new digital release title ever behind only “Trolls World Tour”, which opened with the start of the pandemic on PVOD. Meanwhile, Searchlight Pictures has released the award-winning Oscar pioneer “Nomadland”, both in theaters and for streaming on Hulu. Searchlight does not report the box office numbers for the Chloe Zhao movie, but according to the industry, the movie says $ 500,000 from 1,200 screens to a two-week IMAX version and in premium formats. That would put the film along with Focus Features’ ‘Land’ for seventh place on the weekend’s hit list. Also read: Can Late-Arrival Oscar Candidates Still Break Through – With Voters and Audiences? The strange day-and-date format for a movie is just another example of how the pandemic forced Hollywood to rethink how they release movies. As discussed on WrapPRO, indie and specialty films can no longer rely on the traditional four-screen release in New York and Los Angeles to tackle the theatrical output of an award, as both cities have closed traditional theaters for almost a year . Nor can they rely on the traditional buzz emanating from the Golden Globes ceremony and the announcements of Oscar nominations in January, as the pandemic has significantly delayed the awards season calendar. Movies like “Nomadland”, “Judas and the Black Messiah” and “The United States vs. Billie Holiday” will instead try to use their hybrid theater / home series in February to create interest that will hopefully peak when the Academy Awards take place in April, with financial success for the films, determined more by streaming subscriptions and PVOD sales than the gross out of an ever-shaking theater box office. Also read: Why Making ‘Nomadland’ Left Chloe Zhao ‘Emotionally Drained’ ‘Judas and the Black Messiah’, the Black Panther Party drama is one of the three Warner Bros. films behind ‘Croods 2’. “The Little Things” is second this weekend and earned $ 1.2 million in the fourth weekend for a total of $ 11.7 million. “Judas” is third with $ 905,000 in its second weekend, for a total of ten days of $ 3.35 million. “Wonder Woman 1984” is fourth with $ 805,000 and a local total of $ 42.7 million. All three films have been released day-and-date in theaters and on HBO Max, although ‘WW84’ is currently only available digitally on PVOD, as Warner Bros. its 2021 releases of HBO Max temporarily decline 30 days after the theatrical release. While Comscore reports that only 38% of US theaters are currently open, box office numbers in China are booming thanks to strong COVID-19 inclusion and a slew of new titles hitting theaters, most notably ‘Detective Chinatown 3.’ The three-quarterly loud reception from the audience caused its second weekend’s numbers to collapse after earning a record $ 398 million over the weekend, but total gross cash for the lunar New Year period over the weekend reached $ 1.2 billion , the highest ever for the holidays. By comparison, that’s about 10% of the $ 12.4 billion earned at the global pandemic-crippled counter in 2020. The US is not expected to see its box office recover until the second half of the year – and possibly not until the autumn – China is at an early stage by 2021 its best year yet in the box office to make. Re-read the original story ‘Croods 2’ Hits No.1 13 Weeks After Release Reaches $ 50 Million At USWrap