Anyone who has a copyright on YouTube can probably get some of the complicated, confusing, en stretched out red tape that comes to them. Fortunately, the platform is released a tool to proactively notify creators of their video’s potential copyright issues before publishing them.
On Wednesday, social media analyst Matt Navarra tweeted a screenshot of the feature, which started rolling out in February screens a video for “any copyright issues that may limit its visibility” while being uploaded.
The screenshot does not show much about how this tool, called checks, will work, but other reports speculated that it automatically uses YouTube Content ID technology it is currently used by copyright holders to sift through YouTube’s content and find videos or music they own. If a video infringing their copyright is uploaded, they may to prevent the entire video from being played, or they could place ads against the track to earn revenue from the offender’s channel.
In an email, a YouTube Spokesman confirm the new Checks feature, accessible via YouTube Studio, sthat the feature is intended to help creators upload videos that comply with the rules. The company also published details about the new tool for publication in a post on his community site.
G / O Media can get a commission
The ‘informal’ Creators Insider, created by people who work at YouTube have more information about the broader check system in front of pub in the video below. While all creators can use these types of scans for potential copyright issues, creators who run ads on their channel can see how advertiser friendly YouTube reviews their video before uploading.
If it works well, Content ID would be a fantastic system – but as the Electronic Frontier Foundation has pointed out a report on YouTube’s technology of the past December, it’s one that creators have traditionally tagged for copyrighted content, or been tagged multiple times for a single video.
Even if checks do not use Content ID, it is still not promised to be a failure. As noted on Navarra’s screenshot, the results of the scan are “not final”. Even if a creator gets all the clarity to post a video, they can later claim with a copyright.