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YouTube rival Rumble is suing Google in a lawsuit filed Monday in the U.S. District Court of California’s San Jose division, alleging the technology giant violated antitrust laws by “unfairly” targeting search engines to drive traffic from YouTube’s competitors to drift away.
“By unfairly setting up its search algorithms in such a way that YouTube is the first link ‘above the fold’ on its search results page, Google was able to illegally redirect massive traffic to YouTube through its search engine, depriving Rumble of the additional traffic. Users, uploads , brand awareness and revenue it would otherwise receive, ”reads the 38-page complaint.
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While Rumble has exclusive rights to original content videos, the platform claims that Google’s “illegal anti-competitive behavior” is forcing the Toronto-based company to syndicate its videos on YouTube in order to survive.
| Ticker | Safety | Last | Alter | Alter% |
|---|---|---|---|---|
| GOOGL | ALPHABET INC. | 1 756.29 | -41.54 | -2.31% |
The case, citing analytical data related to the view of Rumble’s original content videos on YouTube, claims that Rumble lost a “large amount of revenue on 9.3 billion views that Google illegally directed at YouTube with its unfair algorithms which YouTube prefers. “
“If even a portion of the 9.3 billion views on Rumble’s website took place instead of YouTube, it would have delivered more than 100 million additional video uploads to the Rumble platform, which in turn would have generated billions of views on the Rumble platform, and large amounts of additional revenue for Rumble and its content creators, ”said Rumble.
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The case also accuses Google of an “illegal binding arrangement”, in which Android-based smartphone makers are forced to include YouTube as a pre-installed app in order to use the Android operating system.
“It has also damaged and continues to damage Rumble by preferring YouTube beyond Rumble (and other platforms that in addition to Rumble also harm competition),” the company added. “Because a lot of the online search for videos is done on smartphones, it further ensures that Google’s YouTube platform gets unfairly favored treatment. Google is therefore illegally gaining a monopoly on the online video sharing platforms market.”
Rumble is suing for more than $ 2 billion in damages the company claims it has incurred and “continues to sue as a result of Google’s competition violations.”
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“We will defend ourselves against these unfounded claims,” Google spokesman José Castañeda said in a statement to FOX Business.
Rumble is the latest to accuse Google of antitrust offenses related to advertising and search practices, following two lawsuits filed by four private publishers last month and two separate, additional antitrust actions filed by Texas Attorney General Ken Paxton and Attorney General of Colorado, Phil Weiser, filed.