Google’s video site has a number of topic based destinations like / Gaming and / Fashion. Amid a huge increase in viewers, YouTube.con / Sports has been revamped to offer a “more personalized” experience.
Compared to the original destination, YouTube says that the new / Sports ‘contains clips and highlights from the best leagues in the world to exclusive live games to premium content from popular athletes and creators’. Content comes from the NFL, LaLiga, MLB, NBA, WWE and other leagues, while Top Stories carousels and local videos are also available.
A large banner at the very top revolves around video previews, with the ability to subscribe – currently at 74.8 million – to this interest. On mobile devices, you can access via the Explore tab or the navigation loading on the desktop. This experience is coming soon on TV screens.
It is now said that YouTube “by ISG is the number 1 preferred platform among sports fans in the US, higher than cable TV”. This is because viewing time on televisions has increased by more than 65% without taking live content into account. The Google service says it’s because people want to engage in sports content ‘out of the game’.
The way we watch video has changed forever. Streaming platforms not only cut out linear TV as our primary viewing destination, but we also move away from traditional primetime and immerse ourselves in the content that is most relevant to us.
Meanwhile, YouTube is giving advertisers another way to reach these sports enthusiasts by expanding YouTube Select’s linked TV series beyond the US to more markets. These include Australia, Canada, India and Japan.
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