Will Ferrell in ‘No Way, Norway’.
Source: General Motors
Son, it increased rapidly.
A Super Bowl advertising campaign featuring “Anchorman” actor Will Ferrell has put Norway in the spotlight as the envy of the world for the use of electric vehicles. An initial set of teasers released by General Motors Co. got the attention of Prime Minister Erna Solberg, and now the country’s climate minister tends to do a little crowing.
Explore dynamic updates of the most important data points on earth
‘Norway is absolutely not the best in everything in this world. But on EVs we are actually the best, ‘Sveinung Rotevatn, who has been in the role for a little over a year, said in an interview with Bloomberg News. “There is no one who even wants to sell as much as we do.”
Norway has become the first in the world to see electric cars seize a majority of annual vehicle sales last year, with consumers accelerating Audi e-tron sports utility vehicles, Tesla Model 3 sedans and Nissan Leaf hatchbacks. December was a record-breaking month for the EV share in the market at 67%. The country wants all cars sold there to have no emissions by 2025.
GM’s first videos hated Ferrell for no apparent reason about the Nordic country. In one, he calls 5 million anchovy pizzas for the entire country. Solberg tweeted thank her a day later, even though she asked the actor to rather send pizzas with pineapple and told him to earn it 5.4 million.
The reason for Ferrell’s hostility has been fully revealed The 90-second place was announced on Wednesday. The actor is delighted with Norway selling far more cars per capita than the US and tells two other comedians, Kenan Thompson and Awkwafina, to jump in A lobster and meet him on the other side of the Atlantic. They accidentally end up in Sweden and Finland.
A 60-second version airs during the first quarter of Sunday’s Super Bowl as GM’s latest effort to raise awareness of its EV efforts. The Detroit-based carmaker has budgeted $ 27 billion in battery-powered electric and self-driving vehicles and last month changed the corporate logo for the first time in almost six decades to better emphasize the focus on electrification. LeBron James and the Electric Hummer starred in the company’s Super Bowl ad last year.
Rotevatn, a Ferrell fan and the roles he has played over the years, including Ron Burgundy, got a chance from GM’s ad. Media, politicians and delegations from other countries were interested in how Norway convinced car buyers to go electric. He believes that EVs should gain a competitive advantage in the form of favorable tax treatment.
‘If we, a fairly rocky, cold and scattered country, succeed in succeeding with the policy on electric cars, it is clear that it provides ammunition to those in other countries who ask their authorities: Why can we not do this? not? Rotevatn said.
Although there is a political debate in Norway about how long the benefits for electric cars should last, there is consensus on at least one issue.
“Like the prime minister,” Rotevatn said, “I prefer pineapple.”