Will Ferrell had to do it here with those complacent Norwegians and their EV buying habits. So he’s going to do something about it and take Kenan Thompson and Awkwafina along for the ride in GM’s new 90-second Big Game ad.
Concerned that more than half of all new vehicles sold in the Scandinavian country are electrically driven (largely thanks to generous financial incentives offered by the Norwegian government), compared to just four per cent of those in the US Ferrell changes that to America’s perception of EV technology. His solution is simple: show GM’s new Ultium battery technology by jumping into the new Hummer EV – while Thompson and Awkwafina climb behind the wheel of the upcoming Cadillac Lyriq – and on their way to Norway. But in a classic Ferrell style, the road trip quickly turns into a complete anarchy with shipping containers at sea, caribou sightings and a wrong turn in Sweden.
The ad comes just a few months after GM announced it would no longer support the EPA’s lawsuit against the strict regulations for vehicle emissions in California and wants to release 30 EV models by 2025. week revealed plans to transfer the federal government’s entire vehicle fleet to EVs. “We are confident that the Biden Administration, California and the U.S. automotive industry, which support 10.3 million jobs, can work together to find a path that will provide an all-electric future,” said Mary Barra, GM’s CEO, written at the time. “To better promote the necessary dialogue, we immediately withdraw from the pre-emption lawsuit and invite other car manufacturers to join us.”