| 04/03/2021 – 10:48 pm (GMT-4)
The “monetary order”. Ese is the culprit, según Amed Álvarez Tejo, director of Ventas y Marketing Cuba of the company Havana Club, which all the products of this brand appeared in the month of February of the establishments in the island.
El ron, que era uno de los omnipresent products in Cuban markets (has the point that some of them are quejaron the year passed from that was the only one that appeared in the fighters) also sufrió the different destination of the foods, and comenzó escasear in how much the new year empezó.
The culprit, according to Álvarez, is the “negotiations that need to be carried out with clients in order to establish the new prices in CUP, and we must devastate them”.
In addition to the deficient planning that must be followed by declarations, the employee will also ensure that “we are in the phase where we can ensure the productive response to the MLC and CUC tendencies, even if we establish as a commercialization strategy
“We are rebuilding the market and receiving a paulatian recovery of the sales volumes”, added.
Interrogated by the official of the mid-official Cubadebate about possible production problems, Álvarez replies that the production of the plants is not known to have affected affectations. “We are dealing with production in the rounds included preventing the powder from having a sobredemanda of the population”, dijo.
Sondeverbod, in November of this year, the company informed that había decided to withdraw the plastic applicator which is invested in products such as the Havana Club Añejo Blanco, the Havana Club Añejo 3 Años and the Havana Club Añejo Especial, by the customers in Cuba with the excellent material to manufacture this component.
The production of ron is a priority for the Cuban authorities, declaring this year in the press conference of Sergio Valdés, Director of Market Development at Havana Club.
Havana Club’s exports and product have consolidated their presence in new markets, as is the case in China, but in 2019 they increased their sales by 20%.
All Cuban regions are commercialized in the national and international markets. Havana Club concentrates on the mayor’s production and ensures the third most important brand in the world in the commercialization of spirits.
La ronera San José, al sureste de La Habana, lever los loscores oscuros de Havana Club. The machines work without descending, labeling and selling miles of bottled Añejo Especial, Añejo Reserva, 7 años, Selection of Masters and other varieties of the brand.
Havana Club Internacional is a mixed company between the Cuban state corporation Cuba Ron and the French giant Pernod Ricard, two of other well-known labels like Absolut o Chivas.
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