Why grape nuts fall short during pandemic

Maybe it’s just that a pandemic which stored quickly and shortage of toilet paper would eventually lead to one of America’s most famous high-fiber cereals disappearing from store shelves.

Post Holdings confirms to CBS MoneyWatch that it is currently unable to sustain the country’s increased appetite for its Grape-Nuts grain. The food business in St. Louis also gave the assurance that it would not pull the 120-year-old brand’s stick, as some have speculated social media amidst shelves of grocery stores without a box of grape nuts in sight. Grape seeds should be on store shelves again in the spring, Post Holdings promised on Friday.

“People can still see shortages and temporary inventory on Grape-Nuts as we continue to work through the supply constraints and greater demand for grain amid the pandemic,” said Grape-Nuts brand manager Kristin DeRock in a statement. email told CBS. MoneyWatch. “We want to make sure first that grape-nut fans know that we have absolutely no intention of stopping grain-nuts-grain.”

While more Americans eat at home, their consumption of grape nuts has also increased, and according to the manufacturer, it is more complicated than one might think of the dense crunchy grain of grain.

“Grape-Nuts are manufactured using proprietary technology and a production process that cannot be easily repeated, which has made it more difficult to meet production demand during this time,” DeRock said in her email. said.

Grape-Nuts’ sudden lack of availability, first introduced in 1897, has caused a stir among fans on social media, and to the surprise of others that such a product exists.

The website of the grape nuts says helpful that grape nuts ‘do not actually contain grapes or nuts’. The name may have come from the resemblance to the grain with grape seed, or from the nutty flavor and characteristic crunch. Its main ingredient is whole grain wheat flour which contains a powerful seven grams of fiber per serving. There is no sugar or corn syrup to be found – just malted barley flour, salt and dry yeast, and fill the rest of the ingredients on a box.

Grape-Nuts joins a list of products that had a much greater demand during the pandemic, and Clorox wipes are not expected to months available and a thirst for normalcy that gives rise to holiday trees, among others.

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