The Hive Social app is apparently the latest, most innovative social media platform for Gen Z. Based on Hive’s Twitter account, it wants to be similar to Instagram, but without the annoying ads and cumbersome algorithm. And many people who are sick of Facebook and Twitter’s monopoly on social networks are excited to join. But what exactly is Hive Social? We dived deeper.
Although the app is not new (it was apparently created or at least marketed in 2019), people flocked to Twitter today to learn more about this latest social media app, some of which make memes what our shared attitude about up to so far summarized. another new social media app we need to figure out.
So, what is Hive Social?
Hive Social aims to be a BS-free social networking platform. Designed and experienced, it’s similar to Instagram. It has a grid and a “feed” where you can follow other users and also follow content based on your interests, such as beauty, fashion, games, etc. You can also choose songs for your profile (the first one is free, the other costs $ 0.99 per pop). And if you have downloaded Hive and are struggling to use it, you are not alone. Because of all the new users, their servers have apparently taken off.
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That’s right: according to Hive’s Twitter account, they gained more than 130,000 followers that night. At the moment, it is unclear what caused the increase in users.
You all did not expect this amount of traffic 😯 We gained 130.00 users overnight. We are working to set up the servers again. Thank you for all the love, we appreciate you! We will post as soon as we return. pic.twitter.com/cKrXEi2SgB
– Korf (@TheHIVE_Social) 3 February 2021
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According to Lifestyle, Hive was created and is run by a woman named Kassandra (@honeyxmua on Twitter). “HIVE is really a place where everyone is welcome, so we want to attract everyone from all communities – the everyday person to bloggers for travel, food, beauty, cars, etc., to small businesses and big brands. “Whatever your interests are – if it falls under our community guidelines designed to keep HIVE safe and respectful, you will have a space with us,” Kassandra shared.
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She elaborated on the app, saying: ‘HIVE is oriented [around] the user experience through a chronological order that maximizes content engagement … the ability to select multiple songs for a more personalized profile that will play when users visit your page, like content, comment and post again. ‘
According to a feature on Hive on Her paper routeHive seems to be trying to democratize the social media experience, and make it so that everyone can make money from their account, and they will have a lot more freedom to do so. “With the Hive app, you can literally make money on your account once you sign in. This is the biggest news in the world of affiliate and influencer marketing right now.” You may post links in your caption and comment with URLs you wish to promote.
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This is why, allegedly, many influencers are really interested in Hive (we have not yet found any influencers using the app, but we will update this article first). On Instagram, you need to have at least 10,000 followers to include a snippet in your Instagram story, and the only way to promote a link is to post it in your bio. Hive seems to be solving the problem.
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Currently, Hive seems to be a one-woman team (or at least a very small team). According to Hive’s Twitter feed, the CEO (Kassandra) manages the account.
Suppose I were to tell you … an internal manager not our Twitter account, but the CEO? 👁👄👁 Hello #HIVEFamily 🐝💛
– Korf (@TheHIVE_Social) 3 February 2021
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According to Kassandra herself, she plans to add live streaming as a feature soon. And Android users, you will soon be able to download the app (at the moment it is only available to Apple users).
Will it be a new Instagram that changes the social media game? Stay tuned.