The Swedish brand has said that as part of the transition it wants half of its sales in 2025 electric cars and the other half of hybrids. This means that it will only stop selling vehicles that run on petrol or diesel only four years from now.
“There is no long-term future for cars with an internal combustion engine,” Volvo’s chief technology officer Henrik Green said in a statement. The transition to selling electric cars only will enable Volvo to ‘meet the expectations of our customers and be part of the solution when it comes to combating climate change,’ he added.
The carmaker said its second fully electric car, a new model in the 40 series, will be unveiled later Tuesday. Several additional electric models will be introduced in the coming years.
Volvo said it would invest heavily in online sales and drastically reduce the complexity of its product offerings. The price will be transparent, he said. The strategy is similar to the strategy used by Tesla, the leader in electric cars, which is only sold online.
Many of the actions take place in Volvo’s home market. Europe has imposed aggressive targets to reduce greenhouse gas emissions by vehicles, and carmakers face huge potential fines if they do not comply. It helped the continent adapt to electric vehicles ahead of the United States.
Electric vehicles are expected to be manufactured cheaper than traditional petrol-powered cars, thanks to less moving parts and therefore less manpower to assemble them.