Victoria’s Secret to Closing More Stores While Bath & Body Works Grows

Victoria’s Secret will close more venues this year, even after closing more than 200 hundreds of venues in 2020.

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The lingerie brand will lose between 28 and 46 additional U.S. businesses, its parent company, L Brands, announced in an earnings report on Wednesday.

Ticker Safety Last Alter Alter%
LB L BRANDS INC. 52.36 +0.71 + 1.37%

However, this is a different story for Bath & Body Works, which is also owned by L Brands. The bath shop chain will open 49 new locations in the US and one in Canada.

Andrew Meslow, CEO of L Brands, told investors that the company had an improvement in its Victoria’s Secret brand, but that the company “has a solid strength at Bath & Body Works”.

VICTORIA’S SECRET PARENTS 850 Corporate work

The company posted a net income of $ 860.3 million, or $ 3.03 per share, in the fourth quarter, compared to a loss of $ 192.3 million, or $ 0.70 per share, during the same period. a year ago.

Bath & Body Works’ sales in the same store increased by 22%, while Victoria’s Secret’s sales in the same store decreased by 3%.

L Brands is still pursuing plans to separate the two businesses.

“As a result of the collective initiatives that are underway, the company is well positioned to continue to drive value for our shareholders,” Meslow said.

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