The Spanish language network in the United States, Univisión is in the full expansion phase and the rise of the streaming platform, Prende TV is the beginning of its rise in the Spanish audiovisual market.
Asi assurur in an interview with the EFE agency the president of the Latin chain, Pierluigi Gazzolo. The directive of the Spanish television channel with the mayor of the United States of America hopes to consult the leader in this camp.
The platform sells on the market in April and presumes to be the first and only free streaming service and without publicity. The same applies to Hispanos as well as thematic channels such as video on demand (VOD).
PrendeTV brings 40 channels of movies, telenovelas, series, deporteer in infantiles programs, entre otros. But it is predicted that ahead of the 2021 deadline this figure will reach 100. It is estimated that approximately 30 million hours of current content will be incremented.
Gazzolo cree que, pese al enorme abanico de canales options like este, siempre hay espacio para más. The executive says there is no need to relocate content, and that is what the customer wants most.
“Queremos ser los más grande del mundo” in Spanish content, says the executive, who went to the chain in another step with the goal of taking the group to a new “era of crime”.
“We are only in principle” of the transformation and potential future of Univisión, support. The television confirms that it has contracted with various of the great announcers of the country. Without adding numbers or places, the printer announced that the “Prende TV” objective is “replicating” the original channel’s audience and audience.
“Tenemos lo que necesitamos”, dijo in reference to “contenido y los expertos” que conocen a la audiencia hispana, par la que mantienen desde hace anas dura pugna con Telemundo, que todavía carece de servicio de “streaming” propio.
We respect the fact that we do not have direct competence and for a Latin market that is destined to exceed the presence of Pluto TV Latino, Flix Latino and Pantaya as the most solid exponents in this industry.
According to United States figures, 74% of Hispanics speak Spanish and 49% of Bilingual Hispanics have more Spanish content on national television. These are the needs of a community of 60 million people, a secure market, according to Univisión.
Gazzolo ensures that PrendeTV offers 40% of the exclusive content of Univisión y Televisa. Also includes social content such as Caracol, Globo and RCN, which are united, approximately, Disney, Lionsgate and MGM.