Ubisoft has addressed the potential for ‘$ 70 price tags’ on its 2021 games, making it clear that the company has not yet made a concrete decision.
During a question-and-answer session following the third-quarter revenue call, Ubisoft was asked whether players should expect a price increase in the company’s next financial year, which runs from April 2021 to March 2022. Frédérick Duguet acknowledged that the company was evaluating its game prices, but did not make a final call.
“In terms of pricing, we have analyzed the competitive dynamics of the past quarter and we are still looking at new opportunities, but we have not yet made a decision,” Duguet (via VGC) said.
Ubisoft is far from being the first major player in games to talk about rising game prices, specifically up to $ 70 / £ 70. Strauss Zelnick, CEO of Take-Two, voiced the idea twice and told Protocol in September: ‘ We’re delivering a much, much bigger game for $ 60 or $ 70 than we did ten years ago for $ 60. ‘
Of course, we’ve already seen some $ 70 PS5 games, including Demon’s Souls and Destruction All Stars, and Sony CEO Jim Ryan has argued that $ 70 / £ 70 is a fair price for PS5 games.
“Yes I do [consider £70 games fair], “he said.” If you measure the hours of entertainment offered by a video game like Demon’s Souls, comparing it to any other form of entertainment, it’s a very simple comparison to draw. ”
For more information on $ 70 games, check out our article on why a rise in game prices is inevitable, and ultimately a good thing for gamers.