During a Analyst event today, Twitter reveals at least a portion of the paid subscription service he has been working on for some time. Called ‘Super Follow’, it enables users to get exclusive content, offers and community access to creators for $ 4.99 per month. Other announcements include testing of a new group feature, “Safety Mode”, company growth goals, and more.
The most interesting announcement today could be the new ‘Super Follow’ feature that gives creators and more the opportunity to earn their audience directly on Twitter. It will compete with existing services like Patreon and OnlyFans.
Twitter shared several screenshots of the new feature on Analyst Day. The fringe benefits will include: “Supporter badge, subscriber newsletter only, exclusive content, offers and discounts, community access.”
The Super Follow subscriptions cost $ 4.99 per month with the option to ‘cancel at any time’.
Noted by The Information’s Alex Heath, a major change beyond the wide creators, public figures, businesses and more that Super Follow is likely to use, is that reporters who use the feature to charge for content can significantly impact publications around the world.
The event also gave a taste of a new group feature that will test Twitter:
Noted by The Verge, Twitter also shared that it is working on a new “Security Mode” that will automatically block and mute accounts that abuse the rules.
Today includes the announcement of some new goals that Twitter wants to achieve in 2023. This includes the goal of getting ‘at least double the total annual revenue from $ 3.7 billion in 2020 to $ 7.5 billion or more in 2023’, to ‘315 million or more in Q4 2023.’
We did not hear any concrete details about when Twitter will launch to introduce these new features, but it recently hired for the Super Follow feature we now know.
Read more on Twitter’s Analyst Day on the Investor Relations page and this hat brand.
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