Sources tell FOX Business’ Charlie Gasparino that investors are still skeptical about Twitter and Facebook’s decision to ban Trump and allies from the platforms.
Twitter announced Tuesday that it has acquired the e-mail newsletter service Revue.
In a blog post, the social media giant said the action is meant to make the platform better for writers and publishers.
“Twitter is the place where people go to watch and talk about what’s going on in the world. This is where writers, experts and curators – from individual creators to journalists to publishers themselves – go to share their written work, spark meaningful conversations and to build a loyal following, “Mike Park, Twitter’s vice president of publishing products, and Kayvon Beykpour, product leader, wrote in the report.
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“These writers and long-form content curators are a valuable part of the conversation, and it’s critical that we offer new ways to create and share their content, and more importantly to help them grow and engage better with their audience. , “the report continued.
To get their efforts underway, Twitter has acquired Revue to “accelerate” its own work and help keep users informed while “giving all kinds of writers a way to earn their audience.”
The technology company noted that it is ‘uniquely positioned’ to help organizations and individuals grow their readership, and that they strive to do so seamlessly from within Twitter using a ‘sustainable incentive model’ via the paid newsletters .
Compose a newsletter quickly and easily in Revue. Drag links, videos and tweets to the issue. (Credit: Twitter)
Twitter also promised to continue developing audience-based monetization tactics in the future, though it would give free Revue Pro features to all accounts and reduce the paid newsletter fee to just 5% of the bat. According to Axios, Revue normally takes a 6% reduction.
Twitter, for example, will “expand” the Revue team – rent in disciplines such as design, research, engineering and computer science.
In a thread on the social media platform, Park wrote that Twitter would develop a private beta to facilitate organizations and writers who ‘need greater control’, and ensure that writers would own their subscriber lists.
“Twitter is where writers and publishers have built loyal audiences,” he wrote. “We believe this is where they can expand their readership on a much larger scale and make seamless contact than anywhere else.”
“We will continue to invest in Revue as a standalone service, which will grow the team to improve the way writers share news and knowledge, build their audience and get paid for their work,” Park added.
Revue – a competitor to the recently popular SubStack and its users, who would regularly share their links on Twitter – tweeted about the move on Tuesday.
“The people at Twitter are wonderful partners who believe in and contribute to our mission and vision. Thanks to them, we can invest more, build faster and serve you better,” Revue said.
According to The New York Times, Revue was founded in 2015 in the Netherlands and has six employees. The paid version of its service allows writers to send their newsletters to up to 40,000 readers.
The Times reported on Tuesday that Twitter had taken steps over the past few months to further develop alternative sources of revenue and that it had discussed the acquisition of Substack in November – although founder Hamish McKenzie tweeted: ‘This is not going to happen. “
Nevertheless, Twitter’s agreement is a shift in lengthy content and a window to the future of the site.
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The announcement comes just a day after Twitter launched its pilot program “Birdwatch”, a controversial feature that allows users to add annotations to tweets that they believe are false, in an attempt to add “other context”.
In November 2020, the website ‘Fleets’ launched – story share similar to what is already available on Instagram and Snapchat stories – and the maximum characters extended per tweet in 2017. In 2016, Twitter removed photos and links from his character count.