Many Nigerians believe that Twitter’s decision is an indication of the continent’s largest economy, which is seeing rapid growth and investment in its technological scene.
Now it appears that his business will make the move first.
The social media giant also cited Ghana’s presentation of the Secretariat of the African Continental Free Trade Area (AfCFTA) as another reason to move there, saying it was in line with its ambition to establish a presence in the region. which is our efforts to improve and adapt our service across Africa. ‘
No ease of doing business
Some Nigerians blame a “insignificant business environment “for Twitter preferring Ghana over Nigeria.
Another commentator, Onye Ajuju, said Twitter’s decision was justified and that Nigerians had an ‘inflated sense of justice’.
“It’s amazing to see Nigerians throwing a tantrum because Twitter went to Ghana. The lack of awareness of how bad things are going in the country, the bloated sense of justice, the fearless expectation that everyone should accept Nigeria’s malfunction. .. it’s amazing! ” she said.
In 2018, Facebook opened its first community center in Africa in the trading city of Lagos in Nigeria, while last year it announced plans to open an operational office in Lagos, but for technology investors like Iyinoluwa Aboyeji there are lessons to be learned if Nigeria will continue attracting much-needed foreign investment.
‘We need to think carefully about the reasons why Twitter chose Ghana – not necessarily in the context of whether we want to bring Twitter to Nigeria or not, but in the context of what it will take to remain a competitive destination for investors. “Aboyeji told CNN on Tuesday.
“We need to start thinking very carefully about improving democracy and the rule of law, freedom of speech, and most importantly, our role in enabling the African Free Trade Agreement. It is not enough for us to just have a big market. to be not … We next to us, a very competitive neighbor, who does all the right things to make himself the center of West Africa, ‘he added.
A more productive market
Another Nigerian technology entrepreneur and investor, Bosun Tijani, told CNN that Twitter had simply chosen a more productive market to run its African operations.
“While Nigeria has a large market that Twitter wants to target, the business environment here is very demanding … It is very … the cost of running a business here is high. But with the AfCFTA agreement for one market that Africa has signed up a company like Twitter could choose to set up shop in a small market like Ghana – which offers the best opportunity to operate it – and still serve the Nigerian market, ‘says Tijani, who is head of a Laboratory for Technological Innovation, CcHUB.
Ghana was also the 43rd most peaceful country in the world, in the 2020 Global Peace Index, which placed 104 places ahead of Nigeria – struggling with Boko Haram uprising and periodic outbreaks of violence.