Twitter wants to reduce its reliance on advertising as the primary source of revenue. In an effort to achieve this, the social media company is thinking of new revenue streams. According to a report by Bloomberg, one such lane is a subscription service.
Codenamed Rogue One, the subscription has already been noticed in the app code by a developer on Twitter. Bruce Falck, the company’s head of revenue products, confirmed in a statement that Bloomberg that the company can “include” it in its plan to improve the revenue mix. There is no word on what it will offer (if it does), but an ad-free experience is the first thing we would expect.
# Twitter working on “Rogue One” 👀
ℹ️ It must have something to do with the subscriptions. pic.twitter.com/rrRiDi9WSv
– Alessandro Paluzzi (@ alex193a) February 9, 2021
However, paid subscriptions are not the only option. Another idea that floats around is to sit down Tweet deck behind a pay wall. If you are not aware of this, this is an alternative web client that shows multiple Twitter feeds at once. No money has been earned for it yet, but it is also not so actively maintained. That may change, however, as Twitter’s product recently led tweeted that it’s going through an ‘exciting renovation’.
Additional ideas include typing, pay-per-send and profile customization options.
However, it is best not to expect these changes to come up anytime soon. Bruce added in his entry statement that they “expect no meaningful income that can be attributed to these opportunities in 2021.”
If anyone from Twitter reads this, cough * editable tweets * cough. *
