Twitter Analyst Day Shows Work on Super Follows, Micro Communities

Twitter on Thursday announced a number of new features the company is experimenting with, including Super Follow subscriptions, which allow users to pay to see tweets from their favorite accounts.

Twitter unveiled the new features during its annual Analyst Day. The company kicked off the opportunity by announcing new targets by 2023 to increase its user base to 315 million daily active users, or mDAUs, and reach $ 7.5 billion in annual revenue. 2020.

The preview features are intended to help the company reach its 2023 user and revenue goals.

These are the main features:

Super follow

The company has said it will explore the idea of ​​Super Follows, which will allow users to pay for subscriptions to their favorite Twitter accounts. A screenshot of the feature shows that Super Follows can offer exclusive content, such as newsletters, as well as unique fan badges, to signatories.

Twitter said it is also exploring the idea of ​​allowing users to typify their favorite accounts. The company did not say when these features will be implemented or provide any clear details on how it will work.

We “think that a publicly funded model, where subscribers can directly fund the content they value most, is a sustainable incentive model that matches the interests of creators and consumers,” said Dantley Davis, Twitter chief of design and research, said.

Later, during a Q&A session, Twitter product leader Kayvon Beykpour said the company plans to bring Super Follows to market sometime this year, elaborating that the price point will be adjustable.

Micro Communities

Twitter product leader Kayvon Beykpour has announced that the company is working on a new feature that enables users to create, discover and join microcommunities, such as communities of users who care about social justice or those who are plant parents.

Users who manage the micro-communities will also be able to set and apply social norms that go beyond Twitter’s standard conditions, Beykpour said.

The company will begin experimenting with this feature in public later this year, Beykpour said. The feature is part of the company’s efforts to promote user growth by making it easier for users to connect with topics and interests that interest them.

“We need to improve to allow people to have conversations that are more focused on the communities or geographical areas in which they are interested,” Beykpour said.

Safety mode

Twitter executives stressed that maintaining a healthy environment without abuse and harassment is the key to growing the company’s user base.

“We do not believe that Twitter alone can or should be a police officer for all conversations,” Beykpour said. “Not just because it’s hard to scale, but because there are a lot of circumstances we think are important for people on Twitter to set and enforce their own social norms and labels.”

As part of this effort, the company briefly introduced a feature that is apparently called ‘safety mode’.

This feature will automatically detect when a user starts receiving a spate of negative interactions from others. A snapshot of the features appears to be that users can enable security mode to restrict the involvement of abusive or spam accounts.

“Block accounts that appear to be violating Twitter rules and mute accounts that may be using insults, defamation, strong language, or hate speech,” reads a screenshot of the feature.

Bird watching

Birdwatch can combat the spread of misinformation on the social network through user contributions, Twitter said.

“While our work on labeling misleading information began with a Twitter attempt to name tweets, Birdwatch is a more scalable, Wikipedia-like model where an open community of contributors can collectively determine when context in a tweet must be added and what the context is, ‘Beykpour said.

An example of the feature shows a tweet stating that whales are not really tagged with notes from Twitter users calling the tweet ‘misinformed’ or ‘misleading’. One of the notes reads: “Sea mammals are real.”