Twitch could add a ‘brand safety point’ for streamers

Cyber ​​Security Researcher Daylam Tayari found evidence in Twitch’s internal API that the site plans to implement something called a “trademark security point” for its streamers. The score will depend on a number of criteria: the age of the streamer, a rating given by Twitch staff, their ban history, the relationship the streamer has with Twitch, their car settings, their partnership status, the ESRB rating of the game being played, and whether the stream is mature.

If Tayari’s research is indeed accurate – and here I must note that I reached out to Twitch and will update this story when I hear back – it would represent a shift in the way advertisers communicate with streamers on the platform. One of the most important ways marketers work with streamers on Twitch is the bonus board of the site; select partners and subsidiaries in the US, UK, Germany and France can choose from a list of paid opportunities to play games or watch branded videos with their communities for automatic payouts. It’s a fairly smooth system, which streamlines and automates the (sometimes difficult) process of working with a brand and getting paid for it.

It’s not hard to imagine that if Twitch were to implement a brand security point for streamers, it would be used to expand the premium program; it seems handy for brands to be able to at least compare streamers on that particular axis. For streamers, this also means that the site tracks you on another benchmark that may or may not be available to view. I can not help but think of Uber and Lyft ratings and how quietly insidious it can be: if your rating gets entangled for whatever reason, you lose your ability to drive – to make money.