Amid the coronavirus pandemic, more Americans are spending more time online searching for love.
Dating apps like Tinder, Bumble, and Hinge recorded an increase in users and time spent online last year. In the last quarter of 2020, eight of the largest dating apps in the U.S. had a 12.6% year-on-year increase in monthly active users, according to data tracking Apptopia.
Match Group Inc., which manages five of the larger dating apps, has recorded huge gains in its Hinge app, which highlights long-term relationships; Tinder, the largest dating app; and Match, the company’s namesake app.
The increasing interest in dating apps is leading to more downloads and more time for it. In total, downloads of the eight programs increased by 7.4% year-on-year in the fourth quarter; in comparison, downloads decreased by 8.5% year-on-year in the fourth quarter of 2019.
Meanwhile, spending on the programs increased by 13.4% in the fourth quarter, compared to 4.1% in the previous year.