TikTok will stop allowing users to avoid personalized ads. As things stand now, the app includes an option that allows you to see only general messages from advertisers. That will change next month. From April 15, “your settings will change and the ads you see may start to be based on what you do on TikTok,” the company said in a statement issued by The edge.
TikTok
This is an attitude that will align TikTok with many other social media apps including Twitter, Facebook and Instagram. That said, you still have the option to prevent your activity from being tracked on other sites and programs, thus using the information to further personalize the ads you show.
The timing of the announcement is likely to be related to the upcoming release of iOS 14.5. Apple will soon require all developers to explicitly request permission to locate your device on websites and applications. The move forced developers to adjust their advertising policies. LinkedIn, for example, announced last month that it would completely stop collecting data for device identifiers.