The event will raise money for small businesses and also Brittany Howard, Christina Aguilera, Eric Church, HER, Luke Bryan and Miley Cyrus.
Verizon has big plans after the Super Bowl on February 7th. The company has decided Big concert for small businesses, a live event hosted by Tiffany Haddish and featuring performances by Alicia Keys, Brandi Carlile, Brittany Howard, Christina Aguilera, Eric Church, HER, Jazmine Sullivan, Luke Bryan and Miley Cyrus.
The program is compiled and manufactured by Roc Nation and will also put a spotlight on small businesses as part of Verizon’s multi-year commitment to help one million small business owners recover and thrive in the digital economy by 2030. business support by the non-profit Local Initiatives Support Corporation (LISC), which focuses on business owners in historically underserved communities.
Big concert for small businesses starts at 11pm EST and can be seen on Yahoo, Fios, @Verizon on Twitter, Twitch, YouTube and TikTok, as well as on BET, CBS Sports Network, CMT, MTV2 and MTV Live. iHeart and Sirius will also stream production.
In a statement, Keys said she was excited to partner with Verizon to offer great music for a meaningful cause. “Small businesses are so important and we must do everything in our power to keep them alive; our communities cannot recover without them.”
Diego Scott, general manager of Verizon, added: “When we launched Pay it directly, the weekly entertainment series supported by small businesses last March, we had no idea that the need for help would still be so critical almost a year later. We made magic happen by collaborating with the entertainment industry and mobilizing the public, influencing thousands of businesses. We do it again, in an even greater way, with the Big concert for small businessesto bring people together to Super Bowl LV to help small businesses that are at the heart of the U.S. economy. ”