The Weeknd stars in Pepsi’s new Super Bowl LV Halftime Show national TV ad as its song “Blinding Lights” from Billboard Hot 100, no. 1, bring the thunder.
The minute-long clip shows people from all walks of life humming, singing and dancing to his mega-hit, including a security guard outside Raymond James Stadium in Tampa, Fla. The R&B superstar sails up to the gate in a vintage cabriolet and longs for the guarded guard before finally being let in through the gate.
It is not surprising that the contagion of ‘Blinding Lights’ almost blinded anyone to see The Weeknd itself, as the song was crowned Billboardsee no. 1 Hot 100 song of 2020. The single broke the record for most weeks above BillboardThe radio game card of all format after 19 weeks at number 1. “Blinding Lights” also broke the record for most weeks spent in the top five (34 weeks) and top 10 (43) of the Hot 100.