Since decades Volvo has been positioned as the company that has the most security for its vehicles, being his main identity identity. Without embarrassment, the manufacturer himself would also be globally reconciled by his compromise on sustainability, even if it is considered important.
This duality of objectives he clearly reflected in his new campaign, which is with a spectacular spot located in the Arctic Circle. Hasta allí viaja Björn, a Volvo trawler driver whose mission is to discover what the final safety test is.
In this paraje tan llamativo han colgado de una grúa un Volvo XC40 Laai ‘n 30 metros op. Is it launching on the pole to see if the golf course is resisting? Is this the ambitious test of security of what you are talking about?
The surprise of the video
In reality no, we are trying to remove a huge block of ice from a glacier a short distance from the place where the vehicle is located. The verdadero test of safety as we are sometimes called the climatic cambio, cuyos daños son los peligrosos a los que nos podemos enfrentar.
Before combating the problem of the global Volvo, there is a compromise in 2030 todos sus coches sean eléctricos, y estiman que in 2025 la mitad de sus ventas ya serán vehículos de este tipo. This will be the front of his large reto, which is not another will be a climatically neutral company in 2040.
‘We dedicated our business to helping protect the life of the people as much as driving our cars. Now we will show you the most dedicated to help protect the planet”, Asegura Håkan Samuelsson, CEO of Volvo Cars.
The campaign, hosted by the agency Gray, will be broadcast on TV, digital, radio and a large number of supporters who guarantee that the message goes to the audience. Will Volvo be able to store the word that we will spend the day thinking about it in its brand on the sole sea “safety”? Do not have a broken heart …