The pandemic has changed property management habitats and has led to a more digital landfill that has antiquities. This has demonstrated an International Good Rebels study.
The concepts of welfare and self-care have changed a rise of the pandemic, about all in the rank of edad between 20 and 30 years. This group has suffered a direct impact on mental health and has had to resort to other routines that are available now at no cost.
Good rebels has failed the international investigation ‘Age of balance’ with the goal of knowing in depth the new digital homes for the management of the property of this population. She participated in 900 victories in three countries: Spain, Mexico and the United Kingdom. Finality detects the opportunities that these changes represent for the markets.
Cabe detached that this generation, riding between the more young millennials and the more veteran centennials, han tenido that to help in the sanitary crisis in the midst of vital stages: study, be ally of his families, build a career, socialize, etc. Taking this account, it is not strange that there is one a group that cares specifically for its care, you are online u offline.
The beekeeping business has accelerated
Following dates of Euromonitor, the interest in the property was a tendency to do so before it was all over, but it was brought to the attention of the gymnasiums, beauty salons or specialist consultations. The investigation reveals that a 72% of the participants changed their habits and now it’s more than ever before.
In Spain, a 77% confirmation is dedicated to this time in less than one week, from one week to the next to make a diary.
For another lady, this generation is very concienciada acerca de la importancia de la salud mental. El 69% consider measuring the dimensions, but this is para su bienestar. It is no wonder, then, that sueño and relationship (64%) or social relations (39%) are ambitious that have special relevance.
The future of bienestar is digital
“The best thing that a brand can offer a consumer consumer is a service or product that has a high quality of life, motive and connection with an integral part of self-care. And, it is clear, this experience has not been transmitted simultaneously to the Internet: its future is digitally digital », assure Mar Castaño, social director of Data Tech and Good Rebels.
One in three cities has paid for a digital well-being service product. In Spain, the video is the most widely used format by 67% of young people, followed by social speeches (40%) and applications (35%). Change 60% of the teenagers these resources online are essentials for gaining ownership and active maintenance, managing their social relationships (45%) or mental well-being (42%).
For its part, the sources of information that are considered the most reliable are the Web pages specialized in medicine or health, follow profiles of professionals in social media and apps.
Las markets deben pensar en el bienestar
67% of Spanish business participants claim that it is most likely to consume products or services of a brand if the property forms part of its values. In the case of Spain and Mexico, the majority of the companies claim large consumer companies, such as Nestlé, Bimbo, IKEA or adidas.
This type of company should be well aware of an amplified vision of the concept of well-being, which, since the dispute, has the convenience or sustainability. Definitely, companies need to keep in mind guarantee share actions to connect has more levels with a target than the proactive way. But there is no way to confuse, since the markets deben animar y promover, no intentionar educar to the users or juzgarles for their activities.
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