Polaris is one of the world’s leading names in snowmobiles, off – roaders, ATVs and other recreational vehicles.
During the coronavirus, sales of pandemics flourished despite the supply chain and logistical problems.
The company has also partnered with the all-electric Zero Motorcycles brand that will enable Polaris to use Zero technology on Polaris off-roaders. Analysts believe the deal will cut the cost of developing electric vehicles – which is expensive – while expanding Polaris’ customer base, attracting new groups of investors who are passionate about EVs and their market potential.
Many industry experts in the automotive world still think that the future electric car drivers sometimes talk about it is still a few years away. Perhaps this could be even more true for the segment of recreational vehicles in which Polaris plays.
The issues and charging time that keep some buyers from buying electric cars, trucks and sports utility vehicles may be even more reminiscent of those driving off-roaders in remote areas where it is difficult to find power points.
But electric snowmobiles and off-roaders are attractive to customers. One reason: they are silent. An electric snowmobile or side by side is less likely to mock livestock on a farm or game in a forest.
This is something that many of Polaris’ customers can use.
If true, electrical technology could be another way to keep Polaris in the success it has seen in recent years.