We got great news this week about electric vehicles in the United States – the Chevy Bolt EV had a record of the first quarter, the Audi e-tron had a record quarter, the Ford Mustang Mach-E had a bang arrived and the American – EV giant, Tesla, had a record quarter.
As I have covered over the past few days, it is exciting to see that various electric vehicles from old-fashioned car manufacturers are reaching record numbers in the US, but we still have a large volume of EVs that move so many gas cars – or anywhere near -. to as many – as the Tesla Model 3 or Model Y.
If you flip the bar chart from above, you see the steep sellers who have to climb these models or other electric models in the US to reach or get close to Tesla Model 3 and Model Y levels.
The Audi e-tron (both body options), Ford Mustang Mach-E and Chevy Bolt EV together had about 20,000 sales in the first quarter of the year, less than the Model 3 alone, and less than one month’s sales of the Honda Civic.
In terms of fun models and PR excitement, the US electric vehicle market is emerging. It feels like a lot of momentum is building up. But the numbers in the field are weak, disappointing.
Many people get upset that Tesla gets so much press and has such enthusiastic fans (some say maybe “hard & unpleasant” or “toxic”) fans, but there is something going on that goes far beyond hardcore fandom. Tesla is doing something (or several things) right that the other car manufacturers are not doing. Most of the Tesla owners I meet do not follow Elon Musk on Twitter, do not encounter super enthusiasts and often do not know recent news regarding the company. But knowing that they love their Teslas, they appreciate Tesla’s Supercharger network and enjoy Tesla’s infotainment package. They also know, given that they have Teslas, that the sales process is super easy, clear and painless – no cunning salesman or financial man to work with, there is no need to refresh the fine art of negotiation ( an art that most of us abhor).
I do not know what are the major factors that cause so many Americans to buy Teslas but not other electric vehicles. I know my reasons, I know the reasons why readers gave us earlier, and I know what my feelings are. But I do not really know how much each factor leads to a Tesla sale versus the sale of another EV. What I do know is what is obvious to anyone looking at these cards: the other car manufacturers need to raise it. If they want to gain the press and prestige of Tesla, they must show that they are exciting customers who produce with large volumes and effectively try to stimulate and satisfy the consumers’ demand for a power transition. Until they begin to come close to the numbers that the Model 3 and Model Y see, it is difficult for everyone to take their efforts very seriously – or just as seriously – and difficult to defend serious, pure efforts that do not seem to have the same levels. of consumer demand.
There is nothing I want to see more in this industry than ten + electric models running head over heels with the Tesla Model 3 and Tesla Model Y.
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