(Bloomberg) – The year in which the coronavirus coronavirus pandemic worldwide, also the most profitable year of Lamborghini.
“Our surprise”, said Stephan Winkelmann, the new (and old) brand leader of 58 years, in a private video conference on March 15. “An ideal model for models and the recent customization of our products will increase profitability to the highest levels”.
With that said, Winkelmann is referring to the huge success of the SUV Urus and the total sales of high-end super-sports cars and low volume like the US $ 3.3 million. The Italian unit of Volkswagen sold 7,430 engines worldwide in 2020, a figure surpassed only by 8,250 sold in 2019, according to the company.
Lamborghini did not specify the exact operating margin of the 2019 increase rate, but it ended this year with a bill of 1,610 million euros (US $ 1,930 million), 11% less than in 2019. The decrease is attributed to the detention of the production of 70 days during the first step. Comparatively, the net benefits of the Italian brand in competition Ferrari will decrease by 13% in 2020.
Main markets for Lamborghini
United States, with a total of 2,224 units, is the main market for Lamborghini sales. Germany is in the second place with 607 units sold and China, in third place, with 604 units sold. When it comes to reporting inter-annual sales more closely in the course of 2021, China will end this year in the second position, says Winkelmann.
The Chinese car buyers in the last few years have developed an appetite for the ultra-light SUVs from the Rolls-Royce, Bentley and, Si, Lamborghini. (Ferrari planea launches its own SUV variant in 2022). In China, as in other cabins, high-yield SUVs and a hefty value of US $ 5 million, much more is sold than the rest of the manufacturers’ sedans and sports cars. Last year, the Urus represented 59% of Lamborghini’s sales worldwide.
“Urus us of tranquility in terms of return of inversion and also gains, and the gains us and the confidence to revert to the future”, Winkelmann double. “It is clear that the diversification we are experiencing with Urus is helping us a lot.”
Winkelmann declino abort the speculation about a probable hybrid Urus, but he wants the volvieran to ask in a few weeks. In addition, saying that the next year will be centered on the commercial launch of the Huracan STO and other cars “based on the icon V12”, will offer more details. Lamborghini has received more customer requests and has received more entries in January and February of this year than in the first two months of 2020, including those that the covid-19 will increase pandemic proportions.
“We will be celebrating the new months of this year with customer requests for 2021”, says Winkelmann. “So we are looking forward to the year 2021 with a positive impact”.
The Lamborghini solid solids and highly profitable models of the “Special Limited Series”, which have a price tag of US $ 3 million or more, followed by a strategy established by Ferrari, which separates Fiat Chrysler Automobiles (now Stellantis NV ) of 2015.
According to Bloomberg Intelligence estimates, a Lamborghini OPI could generate more than 10,000 million euros and value for VW shareholders.
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Original note: Lamborghini CEO ‘Surprised’ during Brand’s most profitable year ever
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