OEarly Friday afternoon, it became an average day for Kim Kardashian West. She uploaded videos to her Instagram story featuring the latest designs of her SKIMS uniform and put photos of her in her living room, with a thin gold strap on her ring finger.
But a few hours later, it was announced that Kim had filed for divorce from her husband, Kanye West, after nearly seven years of marriage.
The Kardashians are notorious for their business acumen. Besides just appearing in their reality series Keep up with the Kardashians, each of the sisters runs their own business.
Kylie Jenner is in charge of a billion dollar makeup brand, Kim has a beauty and shapewear line, Khloe owns the clothing brand Good American and Kourtney has a Goopcalled -inspired blog Poosh.
And perhaps the latest example of the family’s ability to create profitable companies is Kendall Jenner starting a tequila brand. But because she did not just want to be considered another liquor that was approved, Kendall entered her 818 tequila anonymously at a handful of competitions and won quite a few prizes. In doing so, she proved that it was a quality product on its own merits.
With these measures, it should come as no surprise that Kim and Kanye, after months of speculation, were on their way to a divorce, that the long-awaited confirmation of the rumor was part of a larger game plan.
According to TMZ, which announced the news for the first time, the divorce is proceeding smoothly, with both parties already agreeing on joint custody for their four children North, 7; Holy, 5; Chicago, 3; and Psalm, 1. The outlet also reports that Kim and Kayne are good with the terms of their preview and that they are ‘far’ in reaching a settlement over their various properties.
With such a friendly divorce, it begs the question: why did Kim file now?
Kim is replaced by referee Laura Wasser (the basis for Laura Dern’s character in Wedding story), who earlier said she would like to divorce on a quiet Friday, ideally before a weekend, in the hope that it would slip through the press.
It seemed like the previous weekend would have been the perfect opportunity to submit if there had ever been one of the most famous women in the world, with the news dominated by the accusation of former President Donald Trump and the distraction of the long weekend. a Valentine’s Day.
It can therefore not be a coincidence that the submission just less than a month before the last season of Keep up with the Kardashians broadcast on March 18th.
‘In a similar way, Kim has kept quiet since the first time her marriage was on the verge, keeping up the look by wearing her ring occasionally on social media.”
The Kardashian-Jenner family has been using their show for a long time to address situations they would not elaborate on in real time, but waiting for the dust to settle to give the final verdict, which often enables them to tell the story. control.
When there was talk for months that Kylie Jenner was pregnant, there was no comment from her team before she dropped a video showing her pregnancy journey. A few months later, her pregnancy was her plot line for the season.
Khloe Kardashian lets the drama between her partner Tristan Thompson deceive her – once when she was nine months pregnant, and then again when he was accused of hooking up with family friend Jordyn Woods – mostly played on screen.
In a similar way, Kim has kept quiet since the first time her marriage was on the verge, keeping up the look by wearing her ring occasionally on social media.
The past year has been extraordinarily rocky for the couple, apparently fueled by West announcing his election as president. While on the campaign, he went in a bizarre way, saying that Kim was considering striking their daughter North. The result was catastrophic, and Kim was seen flying west in Wyoming and having a tearful accident in his car.
One of the last times Kim addressed her marriage to West in public was in July 2020, when she issued a statement discussing her bipolar diagnosis, writing: ‘kindly ask[s] that the media and the public give us the compassion and empathy needed so that we can get through this. ”
Kim should only be expected to use the final season of the show to tell her side of the story, without social media and the news media taking every development into account.
In a way, it’s a beautiful character arc for herself. The first season was about her struggling to reach and handle fame, even the unfamiliar areas, and now, 14 years later, Kim is fully in control of her life and choices, but as always surrounded by family.