The Curious Relationship Between Norma Palafox, The Houston Rockets and New York City

The brand identity of the Mexican player was created with the same quality as the NBA team

The exjugadora de las Chivas has been catapulted to altogether unsolicited market research, the company representing has been sacrificed, including, by the critics of its fans.

Norma Palafox recently announced its personal brand, positioning it appealed to more than what it was stabbing and setting a precedent in the Mexican sport, in the female in particular. In the same way, the maneuver of his image, has generated an angle between the sonorous, New York City and the baloncesto team, Houston Rockets.

For the moment, Norma Palafox take a break from football in order to participate in the Exatlón Estados Unidos influencer.

Guillermo Zamarripa, society of ‘The Marketing Jersey’, agency that manages to Norma Palafox, interview with interview ESPN Digital todas las dudas acerca de los nuevos planen y del spiritu emprenderor de la sonorense.

What is the theme of Norma Palafox’s personal brand?

“Well, now it’s in the market register market in Mexico. It’s a brand designed with a New York studio, a boutique with many years of experience that has generated many strong identities in the sports industry, such as the logo of Houston Rockets of the NBA, New York City of the MLS […] to this level of quality extension the identity of Norma Palafox ”.

“Why is it with this level of detail? Because we believe that Norma is at the height of this level of structure. ‘Palafox’‘it’s a brand that it has thought to capitalize on’ Merchandising ‘. I will soon be able to see the launch of its line of clothing and products in Mexico and the United States. We need to make sure that your brand is relevant, that we can take care of it, that we live in the sporting context of Norma Palafox. However, Norma has digital collaboration plans with patronizing variants and generators, so it’s something that will be on the rise ”.

How do you know what football is all about, where Norma Palafox knows how to conjure, not glasses with goals at the moment, and is there criticism in social media?

“Mira, la verdad no es algo que nos preocupe; believe that it is a theme that our intentions will work with the players in the sense that it is impossible to do well at all. It’s a reality that mientras hablen de ti, is algo que se busca. Malo que no hablaran de uno; more for a brand creation theme, so it’s necessary, that the people are open, and not all comments are positive “.

“Entones, is a question of simply manipulating the precision and in the case of Norma, this connection with its facet of generative content, is a critique that if it is not brilliant in football will always exist, it will be latent. what Norma has learned to do this day, and in addition, he does very well “.

In the end, todo esto le genera dividendos on the theme of marketing, ¿nee?

‘If we look at the statistics, mediated by the past year, Norma has 4.1 million followers; ahorita está af 5.98. So far, only a few months have passed since I got millions of followers. His crime is brutal. Hay pocas platforms, hay pocos influencers, we do not have any problems with the context of footballers, we are like influencer, his crime, his personality, his level of engagement, is very close to the end of the industry ”.

How did you and Norma Palafox hicieron ‘click’?

“We have an excellent relationship with Norma, we understand what he says, which is what the apathy, what is what he likes, and based on his priorities, both in sports as in staff, we develop a strategy . It is evident that Norma has an facility to generate content, incredible; entonces, claro, mucho lo lo hace la agencia es generate strategies para par ela siga connecting with its fans. Norma connects with its fans in a totally natural, well-mannered way, we create this type of opportunity for its audiences to become crèche ”.

“She, at the moment, has the iniquity of being an entrepreneur and in the time of hope and tenor as a sueño, we are on the verge of pursuing an opportunity, and the few months we will have to deal with Miguel Layún in order for Norma to become a society of Cafe 19 (project in which the participant also Íker Casillas, Héctor Herrera y Diego Lainez). Our job as an agency is to meet opportunities for, while being a sportsman, to be able to capitalize on its platform and so, we are, that is what Norma wants. No ten, digamos, pena, o no va a pedir permission to the clubs to generate its life ”.

How do you know if it works?

“Norma has very many presents that a thing is a football player, another thing is a company, another thing is a content generator, and another thing is something that is ambitious and proactively looking for projects that, indeed, the genres resort… If you think that summarizes this theme, definitely Norma is marking an ant and a despot, as well as having other players who belong to the agency, who are ingenious; case of Janelly Farías, what is happening in the context of football is incredible ”.

How do you hiccup so that Pachuca accepts contracting and dating to participate in a reality show?

“It’s a unique case in this sense, we are innovating. Pachuca understands very well the situation; from here came the value of Norma Palafox in the cancha and fur of the cancha. The club I do not want to see is a club I do not approve of; tan sencillo como eso. Pachuca the understanding, the understanding, and the value of having a good negotiation of the agency […] entienden que cuando regrese Norma, el impacto dentro y fuera de la cancha, ahí va a estar “.

When will I report to Club Pachuca?

‘No se sabe, cuando salga de Exatlón. But I have to report on the future of the next tournament, so I can confirm it. Norma will be, at least, a year old in Pachuca, and the intention is that the team will not be separated during the year ”.

Norma Palafox does not withdraw from football

Does it mean that Norma has the inclination to follow in marketing themes to retire from football for good?

“The world to retire from, nee; this decision is not, it will be. You have a Norma jugando futbol durante muchos años. It’s something that the apation, is something that you want to follow haciendo. When we take the decision to return to Exatlón, we declare our file with Pachuca, because for the sake of the important mandar the message that is not withdrawn from the canches ”.

“Unfortunately, in the context of women’s football, some players like Norma Palafox to make difficult decisions, to enter into a deportation reality in order to generate and hold the sufficient resources, in order to be able to follow through on women’s football. It is a reality. This type of opportunity generates more resources than judging football, but the intention of Norma is not to retire. but at the same time it will be participating, activating and it will be creating its own brand in the context of the search ”.