If recent history ticket brokers have learned anything, it’s a Super Bowl ticket market that does not always do what is expected. Strong fan base can fall flat. Again, sales could dampen. Supply chain pressures can send prices to a stratosphere that few thought possible.
Super Bowl XLIX fits the latter description, with the tilt between the New England Patriots and Seattle Seahawks being the hottest ticket in the history of the game. The particular Super Bowl was fueled by an abundance of pre-sales that underestimated a strong market as the game approached, prompting brokers to scramble to fill orders as prices rose. In the end, an astonishing ‘income’ price of over $ 8,700 was for the cheapest seat in the house on match day. It was a record that was expected to last a long time. Then came a pandemic season, creating a challenger that no one could have predicted.
Well, at least not until a few weeks ago. Since it has long been expected that Super Bowl LV would be a limited capacity event, all that was needed to send prizes to the moon was the right circumstances. What brokers got was an embarrassment of wealth.
A pandemic-limited local capacity of 22,000.
A mass ticket donation from the NFL to 7,500 health workers who were vaccinated – about 34 percent of the total participants in the game day.
A home game for the Tampa Bay Buccaneers.
A strong traveling crowd of the Kansas City Chiefs.
And let’s not forget, one of the greatest quarterback games in Super Bowl history, the Buccaneers ‘Tom Brady tackled Chiefs’ Patrick Mahomes on February 7th.
As a result, brokers are keeping track of the highest prices for tickets they have seen so far. According to TickPick on the secondary ticket, Super Bowl LV holds two records, with the highest average ticket sales ($ 9,439 as of Tuesday morning) and the highest revenue ($ 8,003 as of Tuesday morning), in the broker’s recorded data. . Another online market, TicketIQ, on Tuesday linked the entry price to just over $ 8,600.
Strikingly, these prices have actually dropped as availability has started to increase with other tickets available in the secondary market. TicketIQ data puts online availability Tuesday at just over 1,500 tickets. A brokerage source also revealed what the award of players and coaches for the game will be – two additional tickets for each player on the Chiefs and Buccaneers, with each also the right to buy four extra tickets at prices that are $ 3,650 per seat in the best availability under the bottom bowl. Each coach and a director-employee for teams also gets two additional seats with the right to buy two extras each.
The total allocation of the two teams can fetch more than 1,000 seats. Between the two teams and a league donation to health workers, 13,500 tickets will be split between sponsors, supporter offers and whatever the league holds back for other franchise owners, teams or managers who are a part of the stumps.
It’s not much. And as the game gets closer, brokers expect the stock to tighten.
“If the dive goes a little longer over the last few days, I think there will be a point where there will be no more ‘current’ from the usual places,” a middle-level broker told Yahoo Sports. “At some point, the stock is going to hit a wall and just be what it is. There will not be the normal ways to put together more ticket blocks. And that’s when I thought it would get very high. Later next week [game week] will be one of the most interesting things to watch in a long time. ”
With enough time to watch the market unfold, TickPick has provided an interesting picture of ticket statistics. Between them:
For now, the home crowd in Florida seems to be getting it right for Tampa Bay.
More from Yahoo Sports: