The two major cadence television networks in Spanish, Mexican Television and the United States, are merging to launch a potential market of 600 million people that will allow giants like Netflix, Amazon and Disney to compete.
“Creates a new company called Television-Univisión, dedicated to the production and distribution of content” in Spanish, announcing the Mexican magazine in a communiqué.
Television broadcasters are now looking for “digital transformation to conquer the Spanish streaming market”. With this wine, we will be launching a platform with a potential of 600 million televisions, the announcement said.
The goal is to increase the muscle to compete with Netflix, Amazon Prime Video and Disney +, which “are attracting many millions of dollars in production”, explains Emilio Azcárraga, President of the Board of Directors of Television.
Its strategic societies will be the SoftBank technology fund, Google in the investment bank The Raine Group, which specializes in the technology sector, which will raise $ 1,000 million.
Television-Univisión will launch sales of 4,000 million dollars, signed the communication, indicating that the two companies hope to conclude the operation this year depending on the avalanches of the governors of Mexico and the United States.
Television also reports that it will receive 4,800 million dollars as part of the agreement, of the 3,000 million in effect, 1,500 million in Union shares and 300 million in other sources.
“Mercado desatendido”
Netflix offers a larger video and brand and México with 74.6% of the subscriptions, Amazon Prime Video (8.5%) and Disney + (5.3%), consulting The Competitive Intelligence Unit. Blim, of Televisa, holds 1.9% of the market.
Less than 10% of the Spanish habla population uses a subscription TV service, up to 70% in the English habla market, according to the merged companies.
The co-director of Grupo Televisa, Alfonso de Angoitia, has indicated that this is a school that has undergone a “historically declining market for global content producers”.
In the manner in which the Union represents a “tremendous opportunity” to “expand our global reach as no media company or transmission has ever had”, commented on a teleconference
The Mexican president, Andrés Manuel López Obrador, celebrates this mercury merger, stating that Television will be the majority shareholder with 45% of the participation, in addition to the taxes that the Mexican State will receive.
“I express my satisfaction. Only the peddlers who oppose their speech that (…) do not allow xenophobia or discrimination and that they respect the dignity of the Mexicans” in the television content, the mandate of the speaker in his conference matutina.
The two cadences, with commercial relations from more than six decades ago, have recently created TUDN, a television channel dedicated to sports.
Football and news, fuera
The new accord abarca television television, by subscription, digital and live broadcasts.
Television, in this way, preserves the cable and internet television business with the companies IZZI and Sky, in addition to the football broadcasts and its observations, among others.
“The Notification Division will not enter into the merger (…), will be a new company that will provide this new Television-Union service. This new company listing is 100% Mexican”, informs Azcárraga.
The result is that the stock of firefighting companies will increase by more than 300,000 programming hours, the “largest deposit of intellectual property and property in Spain”.
In 2020, Mexican television will produce more than 86,000 hours of entertainment, sports, entertainment and special events.
“With the scale that results from the combination, Television-Univisión” will increase this capacity, above all in Mexico, which will allow “to increase the launch of its global OTT platform (applications that offer video content and Internet work)” Television.
Claudia Benassini, communications researcher at the University of Mexico, considers that the new matrimony has the right to increase its content to become a weightlifter.
Deberán “define what audience wants to read and then make a selection of the content, but only from archives, tend to produce content that is actually attractive”, he said.